Top 6 Tools for Improving Conversion in SaaS
Websites have multiple purposes. If you own a business, however, most likely you will design yours to educate visitors about your offer and eventually turn them into paying customers. Luckily, there are ways to speed up this process. Here’s how to improve conversion for your SaaS company with the right set of tools.
When trying to improve conversion, business owners usually use a combination of techniques - including content marketing, paid advertising, or email drip campaigns. They often forget about turning their own website into a powerful lead generation & nurturing tool, though.
Why is it relevant?
Simply because catching the attention of your target audience is only the first step in the process of turning them into loyal customers. What happens next is what increasing conversion is all about.
What is conversion and how to improve it?
A “conversion” is when your website visitor completes a desired action, such as filling in the contact form, requesting a quote, or making a purchase. Basically, once a potential customer lands on your website, it should be clear what action you want them to take next. This might be affected by a number of factors, including page design, its layout, and content.
It can take some time, but optimising your website and improving conversion are definitely worth the effort. Especially since the following tools can help you increase conversion rates throughout your entire website:
It may not seem like it at first, but displaying any kind of social proof on your website can work wonders for conversion rates. Given that positive online reviews are likely to influence buying decisions, featuring them on your website can easily increase trust and help you sell more. It’s mostly because your customers’ recommendations usually mean much more to other buyers than that pretty much anything you say about your business yourself.
If you want to engage and convert your visitors with social proof, try crowdy.ai. It will allow you to share any user activity on your site. No matter if you choose to display star ratings or testimonials - the opinions of your customers will help you increase trust and convert more visitors in the long run.
When designing a website, don’t just assume that your intentions will be obvious for everyone who lands on it. In fact, a SaaS website (or a landing page, which we will discuss later on) should be created in a way that leaves your visitors no choice but to act how you want them to.
In order to check whether that’s the case, use LiveSession to see how your visitors actually interact with your website. Once you figure this out, you can easily improve the design of your site to make it more conversion-friendly.
Many businesses tend to invest a lot of time, effort and money into paid campaigns, only to redirect potential customers to a generic landing page that doesn’t really convert. Instead, it might be worth to create several landing pages for different campaigns and purposes. This is sure to increase the chance of turning your visitors into leads.
As a matter of fact, proper landing pages can definitely take your conversion rates to the next level. By proper, we mean relevant and aimed at solving a specific problem. Luckily, there are many tools that can help you design multiple landing pages, without any programming skills. Take Landingi as an example. You can easily create and optimise your own custom landing pages, and convert traffic from your campaigns into customers.
Speaking of optimisation: if you truly want to understand what your customers want (which is a secret to increasing conversion), try A/B testing as well. This way, you’ll be able to test out two different design options and see which one works best for your customer. Once again – you can easily do so with Landingi, and most landing page creators.
As it turns out, many customers prefer a live chat over other communication methods. The ability to chat live with your customer & sales support can help you build trust among your website visitors, especially since many buyers might need help with completing a transaction. You can also use it to start the conversation yourself and encourage your visitors to take the desired action.
If that sounds like something that might interest you - give LiveChat. a try. It offers plenty of features to engage your visitors and track your performance, so you can keep improving conversions. It even offers a dedicated “Sales Tracker” - a piece of code that takes into account all chats that end with sales. This data eventually shows you which conversations, agents and products have the biggest impact on your revenue.
Wouldn't it be great to add a chatbox to any link you share as well? Now you can - simply embed it with RocketLink. Basically, this tool allows you to shorten links and add custom elements to them. Later on, you can also create custom audiences from people who clicked on those links and retarget them with dedicated campaigns. If you'd like to optimize your campaigns to get the most of them, we can recommend Adzooma for that purpose.
The result? You can keep in touch with potential customers even after they click on external links, and redirect them to your website - or simply display a custom CTA as an overlay to drive traffic wherever you want to. Neat, isn't it?
While on the subject of popups, it’s worth to mention that there are increasingly more studies that show their impact on increasing conversion. You might find them annoying at times, but there are cases in which popups work perfectly - when growing an email list, encouraging blog subscriptions, promoting content, and driving lead generation, just to name a few.
Fortunately, Sumo offers a suite of tools to help you capture more leads and increase your site conversions. You can choose from popup CTAs, scroll-triggered boxes, and 'Contact Us' forms, to name just a few. Plus, when paired with Google Analytics, it can provide you with powerful on-page insights.
Improve conversion for your SaaS with the best tools on the market
In order to improve conversion, you should make good use of what you already have on your website, and optimise it constantly. It will be much easier if start drawing conclusions from the available data on your visitors and potential customers. This will help you encourage them to take action. Remember that capturing the attention of your target audience is one thing - maintaining their interest and collecting their contact information is a completely different story.
High conversion rates are something to strive for, as they directly help you grow your business. Sadly, there’s no single best tool that would give you every possible insight you ever looked for. On the other hand, combining the right software can easily bring you similar results, improving conversions in the long run. Use the above-mentioned tools to convert your website visitors into actual leads and customers. Good luck!