Why do people hate your website?

Have you noticed that your website hasn’t been getting the most attention? Does it tend to push visitors away? Poor user experience can be the cause of your high page abandonment rates and low visitor-to-lead conversion rates. Having a good site is crucial looking at today’s competition. The question is why aren’t people the biggest fans of your website? What are you doing wrong?

1. Your website is super slow

With the current advancement of technology, having a slow website is something users will not tolerate. Attention spans are shorter than ever and users are becoming more impatient with loading websites. Studies show that 47% of consumers expect a web page to load in 2 seconds or less. It’s frustrating to deal with a page that takes forever to load. This can also make them angry or disappointed. It can affect your conversion rates and brand perception - website visitors are most likely to blame you instead of their mobile service providers. That’s why it’s important to optimize your site’s load performance - page load time is impacted by many factors that should be looked into. Videos, image sizes and code all contribute to how long it takes to load. Some things you can try to improve your page load time are compressing your images, minifying code and loading videos in the background.

2. You disclude important information

Your website should let customers know who you are and what you do. Without this information, they won’t have any idea on how your brand can help them. Consumers also need answers - urgently. If it’s difficult to find these answers, they will most likely be aggravated with your website. If they find the answers they’re looking for, they’ll return to your site in the future and are more likely to trust your brand. Try to be as informative as possible with your content, but don’t be too overwhelming. Navigate users to where they want to click. The same thing goes for your “Contact Us” section - it tends to be similar and generic on most pages. When a customer wants to reach you, they want to do it immediately. It’s pointless to have them fill out a form and wait for a response. Make it known on your website that people can contact you through social media or email.

3. Your forms constantly crash

Speaking of filling out forms, avoid server errors at all costs. Any unnecessary forms and information that need to be filled out will only cause stress and annoyance. There’s no reason to be adding too many elements that will only crash and trash users’ data. Excessive pop-ups can also cause site issues. There can also be a plugin error, service provider error, hosting error, domain error or even a traffic error. Some of these issues can be easily resolved with a simple change to your site. Look into the issue to decide what the best solution is.

4. You don’t help your customers

Customers need solutions. What is your site offering that can help them? One example can be adding user-friendly internal linking. This is helpful in providing relevant information and improves the organic ranking for important pages on your website. Pointing users to the right pages will leave them satisfied. Enhance the visitor's experience and include links that can only benefit them. Something to consider is using various tools to improve User Experience. LiveSession records how a user interacts with your website, analyzes their behavior and draws conclusions from it. It makes sure that your visitors don’t get stuck when browsing your site and they “land” exactly where you need them to be.

5. You add baseless claims

Nowadays, no one will believe you if you don’t back your claims up with statistics or proven facts. Providing no concrete evidence to support how good your service is will have people feeling unsure about your brand and can lead them to not trusting your services. If you make a claim, have some past reports or data that you can use to back it up. Infographics are always effective.

6. Too many keywords

If someone sees that your website is full of paragraphs and overwhelming content, they will most likely leave the page. Don’t write texts packed with keywords - it’s a huge mistake. A few keywords are okay, but stuffing them into your content will only hurt your chances of being found in search. Getting traffic is important, but this isn’t the right way to achieve it. No one will want to read through all of your paragraphs without yawning. There’s a huge difference between search engine optimized content and over-optimized content.

The solution to your problem is to revamp your website and give it a makeover. Consider implementing new strategies and methods - you’d be surprised on how much they can help. Start making changes, forget your old ways and soon you’ll be seeing new fans of your website.

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Kalina Tyrkiel
Kalina Tyrkiel
Content Specialist