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Today’s business world is competitive and is growing dynamically. To beat your competitors you should have an outstanding website which also would be easy to find. When we talk about optimization very often marketers minds go to search engine optimization, nevertheless we can not forget about user experience. Find out how to do it like a pro and boost your website’s performance!
Make your website useful
Let’s start with user experience which is crucial for your visitors. The more intuitive and helpful your page is, the more users can revisit it. It is especially important when it comes to e-commerce, but every kind of business will benefit from an optimized site. Improving user experience is a part of a website’s conversion optimization.
Responsive web design is a total must-have nowadays as most people also use mobile devices for browsing the Internet. Once your website is responsive it will automatically adjust itself to every size of a mobile device (smartphone, tablet). Pay attention to additional elements that appear on your website, such as web push notifications, pop-ups, chat boxes. If they can not be properly displayed on a mobile device, it is better to turn them off for smartphones and tablets as they can harm the mobile user experience.
Your website needs to load fast, both desktop and mobile version, so you will not lose potential customers. If your page is loading for too long, even though you drive traffic, your website might not convert too well. Survey shows that 53% of mobile visitors leave the site after 3 seconds of loading. It is clearly one of the most significant factors of a resultful page. You can test website speed loading in tools such as GTmetrix.
While designing a menu test it to find out if it is equally intuitive for other people. Every desired element by customers on the website should be easy to find. What matters is also the language. Think twice about terms that you use on your website. They should be clear and understandable.
Keep it simple
Do not overwhelm your visitors with too many elements. Nowadays minimalism is a trend for website design. Add only one main call-to-action button on a subpage so that users can be sure what action you want them to take. Also, do not annoy visitors. It can be helpful to use pop-ups and web push notifications but use it wisely. Implement the right amount of additional elements on your website so that you will not distract your potential clients.
Internet users very often visit a website because they are looking for help from a certain company. A very good idea is to provide FAQs with the most popular issues. You should also enable finding your contact info easily. There can be a separate page for that but you can also add such information at the bottom of your website. Additionally, a trend today is a chatbox that automatically opens after a certain time spent on the page. it should be very friendly, you can invite visitors to a conversation with a question like “Hello :) I’m Maria. How can I help you?”. You can program a chatbot (with tools like Chatfuel) which will answer the most common questions but remember that at some point you might need a real person to solve more complicated issues or discuss an offer. Nevertheless, time plays a huge role in customer support so using marketing automation tools can help you with meeting your customers' expectations.
User experience is an empirical field which requires surveys and research. Every company or organization has a different target group with different preferences. To find out how your visitors use your website, what are they struggling with, is it fully functional and intuitive, you should proceed with your own research. With online tools like LiveSession, you can record visitors’ sessions on your page, watch it and easily identify issues. You can also use it for improving customer support - once you get a complaint on your website you can better navigate your client, as you have access to his session and you can follow his actions on the page.
Let your customers find you
Search engine optimization can be seen as an aspect of user experience because it determines whether it is easy to actually find your website on the Internet. Here you can find a few main elements that you should pay attention to when it comes to SEO:
- Content marketing - users are looking for valuable content on the Internet. Meet their needs and publish articles about things that matter for your potential customers. That way you can build a relationship with them but also improve the website’s visibility - make sure you use right heading (H1, H2, H3).
- Keywords - whatever you publish on your website, whether it is a blog post or a product description you should keep in mind your keywords and use them. Check out Google keyword planner to find out what might attract your audience.
- Meta description - it is the description displayed in the search results, just below the title and URL of the page. It should attract users to visit your website once they find it in search results.
- Alt text - is it displayed on the page instead of the image when it cannot be load. In the alternative description, you should briefly capture what is in the picture. Thanks to well-made alt text, the user knows what is in the picture that can not currently be loaded. Describing photos using alt texts is also important from the SEO point of view. Google algorithm is not able to read pictures but can read alt texts.
- Link building - use internal linking to other your pages, but also external linking. You can publish guest posts on blogs of other companies, but you might also consider investing in sponsored articles in media.
Website optimization can be challenging but we hope that with the aforementioned handy tips you can increase your page’s visibility and user experience. For the most, remember that optimization is not a one time action. It is a process of constant website’s performance analyzing and improving. Good luck!