12 Best Free & Paid Mobile App Analytics Tools In 2023
A mobile app is often the storefront that greets your customers in the digital marketplace.
But how well do you know the customers who walk through your virtual doors?
Mobile app analytics is the answer to this question.
It’s the flashlight that illuminates the path your users take, the detective that uncovers their preferences, and the strategist that helps you tailor your app to fit their needs.
In simple words, you need it for your mobile app.
Today, we’ll show you what it’s about, and what are the best tools for this purpose.
What is mobile app analytics?
Mobile app analytics is the process of collecting and analyzing user data from mobile apps. It involves tracking user behaviors, measuring key performance indicators (KPIs), and gleaning knowledge to understand the experience of users better. It’s like having a GPS for your app, guiding you toward better user engagement, improved functionality, and business success.
Benefits of mobile app analytics
The great sides of mobile analytics are manifold.
If you’re about to get started with analyzing the performance of your mobile application, you can expect attractive perks such as:
Rich user behavior insights
It’s no surprise that mobile app analytics holds useful data on how users interact with your app.
When you analyze metrics like user flow, session duration, and in-app actions, you can get precious knowledge on user behavior.
Uncovering trends and patterns this way lets you identify popular features, pinpoint areas of friction, and make data-backed improvements.
Improved user experience
Armed with user behavior analytics, you can optimize your app’s functionality and usability.
With a proper tool, be ready to identify pain points or confusing elements in the user journey, as well as make targeted upgrades.
This data-driven approach leads to a smoother and more intuitive experience for app users. The result? Higher user satisfaction and retention rates.
Increased growth
Mobile app analytics empowers you to make informed decisions that drive growth.
Thanks to understanding which acquisition channels are most effective, you get to allocate your marketing budget wisely.
Analyzing user behavior can also reveal which features or content drive user engagement. Say hello to attracting new users and retaining existing ones.
Data-informed success
Setting key performance indicators (KPIs) and tracking your app’s progress toward them is pretty much essential for measuring success.
Mobile app analytics delivers the necessary data to check KPIs such as conversion rates, user retention, and even revenue.
Armed with this invaluable data, you can gauge the effectiveness of your app and adjust your strategy accordingly to maximize its success.
Best mobile app analytics tool in 2023: top 12 picks including Google Analytics and LiveSession
So which tools can offer you these advantages, and more?
We’ve crafted a curated list of the top 12 picks - just for you:
#1 Google Analytics for Mobile
Google Analytics for Mobile is a free mobile analytics tool that lets you analyze in-depth details about the app’s visitors.
It provides amazing insights that can help you shape the success strategy of your business because of:
- real-time reporting,
- audience demographics and interests information,
- user-experience optimization,
- in-depth mobile app behavior data,
- effective mobile app acquisition data,
- customizable mobile app reporting.
Best for:
This mobile app analytics platform is a great fit for businesses that want to understand how users interact with their app and use this information to improve their mobile marketing strategy - free of charge.
Limitations:
- some users find it to have a steep learning curve, especially those who are new to analytics
- real-time reporting may have some limitations, so the data updates may not be as immediate as desired
#2 Amplitude
Amplitude is a product intelligence platform that gives digital teams insights to speed up the pace of innovation because of features like:
- behavioral reporting,
- microscope for user behavior,
- real-time analytics,
- cohort analysis,
- retention tracking,
- revenue tracking.
Best for:
You’ll enjoy this solution if you want to understand user behavior on a deeper level and use the knowledge obtained to drive growth and retention.
Limitations:
- setting up and configuring data models in Amplitude can be complex and time-consuming
- the available documentation and resources can sometimes be lacking or difficult to find
#3 Glassbox
Glassbox is a digital experience analytics platform for web and mobile applications, which helps to create a frictionless digital journey for your customers.
Within the app, subscribers can enjoy the following options:
- session replay,
- customer journey analytics,
- automatic insights,
- funnel analytics,
- error tracking,
- mobile app analytics.
Best for:
If you’re a professional seeking to improve your digital customer experience and troubleshoot issues quickly, you may consider signing up for Glassbox.
Limitations:
- it can be quite expensive compared to other mobile app analytics tools on the market
- there are concerns about the potential impact on user privacy due to the detailed session replay and customer journey tracking capabilities
#4 Mixpanel
Mixpanel is a product analytics platform that helps teams and companies build products that users love.
All this is because of varied capabilities, including:
- data science models,
- behavioral analytics,
- A/B testing,
- user segmentation,
- real-time data,
- retention tracking.
Best for:
Mixpanel is tailor-made for companies that want to understand every user’s journey and use these insights to make data-backed steps.
Limitations:
- the initial event tracking setup in Mixpanel may be complex and time-consuming
- the reporting options have limitations when it comes to customization
#5 CleverTap
CleverTap is a customer retention platform that helps brands maximize user lifetime value.
If you’re planning on becoming one of CleverTap’s users, you may prepare yourself for perks like:
- behavioral analytics,
- omnichannel engagement,
- machine learning,
- customer segmentation,
- real-time analytics,
- personalization.
Best for:
CleverTap is the optimal choice for businesses that are in need to improve user retention and engagement through personalized omnichannel experiences.
Limitations:
- the responsiveness of CleverTap’s support team is somewhat disappointing at times
- there can be occasional inconsistencies in the data reported by CleverTap
#6 AppsFlyer
AppsFlyer is a mobile attribution and marketing analytics platform that helps marketers to make better decisions with varied features:
- real-time data,
- deep linking capabilities,
- fraud protection,
- ROI analysis,
- cohort analysis,
- retention tracking.
Best for:
Professionals looking to optimize their marketing spend and improve their mobile attribution can greatly benefit from the versatility of AppsFlyer.
Limitations:
- integrating the SDK, configuring attribution settings, and mapping events may require technical expertise and thorough testing
- there seem to be occasional differences between AppsFlyer’s attribution data and data from other tracking sources
#7 Adjust
Adjust is a global B2B SaaS company, specializing in mobile measurement, fraud prevention, and cybersecurity.
If it ends up being your favourite pick out of the 12, you’ll get access to the below tools:
- attribution tracking,
- in-app analytics,
- fraud prevention,
- audience segmentation,
- ad revenue tracking,
- benchmarking,
Best for:
Adjust is a sufficient mobile app analytics software for specialists hungry for protecting their app from fraud, measuring their performance, and building better user experiences.
Limitations:
- Adjust’s reporting capabilities may have certain limitations, particularly in terms of customizing reports or accessing granular data
- the effectiveness of Adjust’s fraud prevention measures is not very reliable
#8 Flurry Analytics
Flurry is a mobile app analytics platform available in the iOS and Android app stores. It provides insights into app performance, user behavior, and more.
All of this is doable with:
- user segmentation,
- funnel, crash, retention and revenue analysis, and
- event tracking features.
Best for:
If you want to understand your mobile app users, track performance, and grow the app, Flurry could be for you.
Limitations:
- occasional challenges in receiving timely and responsive customer support from Flurry may happen
- Flurry lacks certain advanced features offered by other mobile app analytics tools
#9 Kochava
Kochava delivers a unique, holistic, and impartial analytics platform that lets users visualize the user journey from initial discovery and download to in-app activity.
Kochava offers features such as:
- real-time visualization,
- audience segmentation,
- fraud prevention,
- attribution modeling,
- deep linking,
- push notifications,
Best for:
Kochava could be for your businesses provided that your goals are to understand the user journey, prevent fraud, and optimize the spend of your marketing campaigns.
Limitations:
- navigating the platform, setting up tracking, and understanding all the available features may require time and effort, especially for those new to the tool
- Kochava’s documentation and available resources may not be as comprehensive as desired
#10 App Annie (now Data.ai)
App Annie, now known as Data.ai, provides app developers with app market data, including downloads, revenue, usage, and advertising, all in one place.
Its capabilities include:
- app market data,
- usage analytics,
- advertising analytics,
- competitive intelligence,
- market trends,
- predictive analytics.
Best for:
Data.ai is the pick for those that want to understand the app market, track their performance, and make decisions backed by factual information.
Limitations:
- the data provided by Data.ai is not the most accurate and reliable
- Data.ai’s pricing structure and plans may not be flexible enough to cater to the specific needs of all businesses
#11 Localytics by Upland
Localytics by Upland is a mobile engagement platform for tracking app interactions and crafting personalized campaigns.
Users of Localytics get access to:
- personalized mobile campaigns,
- in-depth app analytics,
- predictive analytics,
- rich user profiles,
- A/B testing,
- multi-channel messaging.
Best for:
You may decide to opt in for this solution if you wish to drive personalized campaigns, understand your app usage, and optimize your app for experience that is just perfect.
Limitations:
- the initial implementation and integration of Localytics is complex
- Localytics may have limitations when customizing reports or tailoring the platform to business needs
#12 LiveSession for Mobile App Analytics
LiveSession is possibly the most powerful tool for understanding user behavior.
Despite not supporting native mobile apps just yet, it does provide exceptional support. Namely, we mean web pages on mobile browsers and WebView applications.
This fact makes it a highly effective tool for mobile web analytics on all possible levels. Features, integrations, and cost.
Here’s what it can do for you:
- Track typical mobile events
LiveSession can track key metrics for typical mobile events. Examples include touch and touch move. They shed light on how users interact with your mobile web pages or WebView applications.
- See different pointers for mobile devices
The tool displays different pointers on mobile devices - dots. They can help you visualize user interactions on mobile screens.
- Analyze session replays
It also has a session replay feature. It allows you to watch recordings of user sessions. Thanks to this, you can understand exactly what users are doing on your mobile web pages.
- View clickmaps
With the software’s clickmaps, you see where users are clicking or tapping on your mobile web pages. As a result, it’s easy to identify areas of interest or confusion.
- Filters and segments
If that’s not enough, imagine that you can even filter and segment your data. This lets you analyze only specific user groups or behaviors.
- Engagement score
Lastly, with LiveSession’s engagement score, you’ll identify the most interesting sessions to watch. Get ready to make the most of your time.
All this is accessible from the tools’ extremely user-friendly and good-looking dashboard.
LiveSession is useful for businesses that have mobile web pages or use WebView applications. The tool makes it easy for them to understand user behavior on these platforms.
It helps:
- identify usability issues,
- understand user interactions,
- and ultimately improve the mobile user experience.
Sign up for a free 14-day trial to see how much it can help you. Never look back at your old ways of analyzing mobile app’s performance.
Other notable mentions include: Firebase, Adobe Analytics, AppOptics, AppTrackr, AppProbe, PerformancePulse
Mobile analytics made easy
In the end, the success of your mobile app hinges on how well it resonates with your users.
The above tools can help turn raw data into actionable insights, letting you refine your app and enhance the user experience.
So, as you continue to develop and improve your mobile app, remember to keep mobile analytics tools in your toolkit.
Thanks to our curated list, this should be much easier.
Thanks for stopping by our blog and good luck with your mobile app analytics!