Best Online Store Website Builders That Are not Wordpress. Ecommerce Website Builders Ranking

Introduction to Online Store Builders in 2025

Looking to create an online store but finding WordPress limiting? Switching to a dedicated eCommerce platform can transform your eCommerce website, offering everything you need to sell online effortlessly. Whether you’re a scaling business ready to start selling, a creative seller seeking the perfect template, or a digital product creator needing a robust shopping cart, these eight website builders provide powerful alternatives to WordPress. Many offer free trials, so you can test before committing. Let’s explore the best options for your online shop.

Best for Growing Brands Seeking a Complete Solution: Shopify

Best For
Shopify is the go-to eCommerce platform for growing brands looking to create an online store with everything they need. Its intuitive website builder and scalability make it ideal for businesses ready to start selling and expand their online shop without the hassle of plugins or custom code.

Key Features

• Drag-and-drop website builder: Easily craft your online store using customizable templates, no technical skills required.
• App ecosystem: Enhance your eCommerce store with thousands of integrations.
• Multi-channel sales: Reach customers and sell your products across social media and marketplaces.
• Shopping cart and payment gateway: Offer a seamless checkout experience with built-in options.
• SEO optimization: Boost visibility with product descriptions to attract buyers to your online shop.

Pricing Information
Shopify’s Basic plan starts at $29/month, letting you add your products and start selling immediately with unlimited products and 24/7 support. A 14-day free trial lets you explore the platform before committing.

Pros and Cons
✅ Pros:

• User-friendly interface, no coding needed.
• Scales seamlessly as your business grows.
• Extensive app store for customization.
• Reliable 24/7 support.

❌ Cons:

• Extra fees for non-Shopify payment methods.
• Customization limited without coding.
• Costs rise with higher-tier plans.

Bonus: LiveSession integrates with Shopify to ensure your store converts by deeply understanding your sales funnels with session recordings of your shoppers.

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Best for High-Performing eCommerce Excellence: Ikas

Best For
Ikas stands out for businesses wanting a top-rated online platform with proven performance. Its G2 recognition and feature set make it a reliable pick for building an ecommerce website.

Key Features

• Easy-to-use website builder: Design a standout shop with ease.
• Multi-channel reach: Sell your products everywhere your customers are.
• Payment processing: Handle transactions smoothly with online bookkeeping.
• SEO toolkit: Drive traffic with optimization to show up online.
• Performance analytics: Track growth with detailed data for your online business.

Pricing Information
Ikas begins at $29/month for the Basic plan, offering core tools to create your online store. Higher tiers provide advanced options, with pricing reflecting its robust capabilities.

Pros and Cons
✅ Pros:

• Scales with business growth.
• Rich feature set for analytics.
• 24/7 support team.
• Strong third-party integrations.

❌ Cons:

• Complex for first-timers.
• Coding needed for deep customization.
• Pricier for expansive needs.

Best for Artists Starting Small: Big Cartel

Best For
Big Cartel caters to artists and small sellers looking to start an online store affordably. Its simplicity and creative focus make it a great entry point for those with modest website building needs.

Key Features

• Quick setup: Create your online store and publish your site in minutes.
• Store templates: Tweak designs to reflect your brand.
• Inventory tracking: Monitor stock levels easily for store management.
• Order system: Streamline sales and shipping to sell products efficiently.
• Basic analytics: Keep tabs on performance to manage your online store.

Pricing Information
A free plan supports up to 5 products, letting you start your online store today without cost. Paid plans begin at $9.99/month, adding features like custom domains, though scalability is limited.

Pros and Cons
✅ Pros:

• Free tier for small sellers.
• Super easy to use.
• Artist-friendly features.
• Responsive email support.

❌ Cons:

• Basic features lack depth.
• Customization hits a ceiling.
• Transaction fees persist.

Best for Creative Sellers Building Stunning Stores: Squarespace

Best For
Squarespace is a go-to for creatives and entrepreneurs looking to build a website with a visually striking online store. Its ecommerce templates and simplicity appeal to those prioritizing aesthetics alongside the need to sell products.

Key Features

• Ecommerce templates: Launch with gorgeous, customizable layouts to create your ecommerce store.
• Ecommerce tools: Sell your products or services directly from your site.
• Blog integration: Engage customers with built-in blogging to help your website grow.
• SEO support: Improve rankings with optimization features for a better online shopping experience.
• Mobile-ready: Ensure flawless display on any device with free mobile optimization.

Pricing Information
The Personal plan begins at $12/month for a basic site, while the Business plan ($18/month) lets you set up an online store with eCommerce features. Advanced options are available, but lower plans include transaction fees.

Pros and Cons

✅ Pros:

• Stunning, ready-to-use templates.
• Simple setup, no coding needed.
• Mobile-optimized designs.
• 24/7 customer assistance.

❌ Cons:

• Fewer eCommerce features than rivals.
• Fees on lower-tier transactions.
• Limited flexibility without coding.

Best for Retailers Going Digital: Square Online

Best For
Square Online suits brick-and-mortar stores looking to create an online store. Its integration with Square POS simplifies syncing physical store and digital sales for a cohesive operation.

Key Features

• Website builder: Easily create your online store with minimal effort.
• POS sync: Unify online and in-store inventory for seamless store management.
• Stock management: Track products across channels to manage your online store.
• Order handling: Manage fulfillment efficiently to sell products online.
• Sales insights: Analyze trends with ease to optimize your online shopping experience.

Pricing Information
A free plan covers basics, letting you start your online store today. Paid plans start at $12/month for extras like custom domains, with transaction fees applying.

Pros and Cons
✅ Pros:

• Free option to start.
• Simple, no-code setup.
• POS integration for retailers.
• 24/7 help available.

❌ Cons:

• Features feel basic for some.
• Customization is restricted.
• Fees on every sale.

Best for Scaling Businesses Needing Versatility: BigCommerce

Best For
BigCommerce is tailored for businesses looking to create an ecommerce website that scales fast and craves flexibility. It handles high traffic and sales volumes with ease, offering advanced tools to manage your online store as it evolves.

Key Features

• Drag-and-drop website editor: Easily create a pro-level online store with simplicity.
• Multi-platform selling: Sync sales across channels like Amazon and eBay to sell products online.
• Payment flexibility: Accept payments without added fees, perfect for selling from your online store.
• SEO capabilities: Enhance discoverability with robust tools to help your website rank higher.
• Analytics dashboard: Gain deep insights into store management and performance.

Pricing Information
Starting at $29.95/month, the Standard plan lets you create your online store with unlimited products and no transaction fees. Higher plans unlock features like customer segmentation, ideal for online businesses scaling up.

Pros and Cons

✅ Pros:

• Scales effortlessly for high-volume stores.
• No transaction fees across plans.
• Powerful built-in analytics.
• 24/7 support available.

❌ Cons:

• Steeper learning curve for newbies.
• Customization requires coding for advanced tweaks.
• Pricing increases for larger businesses.

Best for Digital Sellers with Membership Goals: Whop

Best For
Whop empowers digital product creators and membership businesses looking to create an ecommerce website with flexibility. It’s ideal for those scaling a digital online store beyond WordPress’s limitations.

Key Features

• Website builder: Easily create a store with a drag-and-drop website tool.
• Digital sales: Sell your products or services like courses and files.
• Membership system: Manage subscriber content to create a unique experience.
• Data insights: Track sales and engagement for your online business.
• Tool syncing: Integrate with Stripe and others to manage your online store.

Pricing Information
Whop starts at $29/month for its Basic plan, including essentials to get your store up and running. Advanced plans cater to growing needs, balancing cost with capability.

Pros and Cons
✅ Pros:

• Scales with your vision.
• Robust analytics tools.
• 24/7 support access.
• Flexible integrations.

❌ Cons:

• Tricky for beginners.
• Coding needed for extras.
• Higher cost for big setups.

Best for Creators Monetizing Digital Goods: Gumroad

Best For
Gumroad is built for creators looking to sell products online, especially digital goods or memberships. Its straightforward approach helps WordPress users transition to a platform focused on online store simplicity.

Key Features

• Storefront setup: Create your online store and publish your site quickly.
• Digital delivery: Sell your products like ebooks or music directly.
• Membership tools: Offer exclusive access to create a unique experience.
• Sales tracking: Monitor earnings easily with online bookkeeping.
• App integrations: Connect with creative tools to enhance your online business.

Pricing Information
Gumroad charges 8.5% + $0.30 per transaction, with no monthly fees, making it a free ecommerce option for small sales. However, costs rise as volume increases.

Pros and Cons
✅ Pros:

• No upfront costs.
• Perfect for digital creators.
• Easy to navigate.
• Useful integrations.

❌ Cons:

• Fees stack up with success.
• Limited design options.
• Fewer features overall.

These tools offer diverse paths to create an online store, each excelling as an eCommerce website builder tailored to your need to sell. Whether you’re launching an online shop for physical goods, digital products, or memberships, there’s a platform with everything you need. Many provide free trials, so evaluate your priorities—budget, features, or ease—to find the perfect fit.

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