The Top +10 Conversion Rate Optimization Tools For Your Business in 2023

The Top +10 Conversion Rate Optimization Tools For Your Business in 2023

Zuzanna Sobczyk
Zuzanna Sobczyk18 minAugust 15, 2023

Let’s face it, getting those website visitors to whip out their credit cards can be trickier than teaching a cat to tap dance.

But fear not - we’ve got the ultimate playbook right here.

Imagine your website not just winking at your audience but also doing the magic that leads them straight to that “Buy Now” button.

Yes, it’s possible. How? Well, with the help of… one type of web analytics tools: conversion rate optimization solutions.

Are you ready to get to know the best ones out there? Let’s get started.

What are CRO tools?

CRO tools typically refer to tools used in the field of Conversion Rate Optimization (CRO). Conversion Rate Optimization is a crucial aspect of digital marketing and website optimization. The goal of CRO is to increase the percentage of website visitors who take desired actions, such as making a purchase, signing up for a newsletter, or filling out a contact form. A conversion tool helps businesses analyze, test, and optimize their websites or landing pages to improve conversion rates.

Types of CRO tools

Some common types of CRO tools include:

A/B testing tools

These tools allow you to create and run A/B tests, where you can compare two versions of a webpage to see which one performs better in terms of conversions. Popular tools in this category include LiveSession, VWO (Visual Website Optimizer), and Google Optimize.

Multivariate testing tools

Similar to A/B testing but with more variables, these tools allow you to test multiple elements on a page simultaneously. Google Optimize and Convert Experiences are examples of platforms that support multivariate testing.

Heatmaps and session recording tools

Heatmap tools visually represent user interactions on your website, showing where users click, move, or scroll. Session recording tools capture real user sessions for analysis. LiveSession and Hotjar are well-known tools in this category.

User feedback tools

These tools help gather feedback from website visitors, such as surveys, polls, or on-page feedback widgets. They can provide valuable insights into user preferences and pain points. Examples include Qualtrics, SurveyMonkey, and Usabilla.

Conversion funnel analysis tools

Conversion funnels represent the steps users take to complete a desired action. These solutions help analyze where users drop off in the funnel, identifying optimization opportunities. Tools like Kissmetrics and Mixpanel offer this functionality.

Landing page builders

While not exclusive to conversion rate optimization tools, landing page builders like Unbounce and Instapage allow you to create optimized, high-converting landing pages. All this without extensive coding knowledge.

Analytics tools

While not exclusive to CRO, analytics tools like Google Analytics provide valuable data on user behavior. Essentially, they help you identify areas for improvement.

Why you should use conversion rate optimization tools

There are heaps of benefits coming from using conversion rate optimization tools.

Here are some of them:

More money in the bank

CRO is your secret stash of cash. When you fine-tuneyour website based on what your visitors actually do, you’re primed for higher conversion rates. That means more sales, more sign-ups, and more money in your pocket.

No more guesswork

Say goodbye to playing the guessing game. Conversion rate optimization gives you the real scoop on what’s working and what’s not. You’ll see which parts of your website make people go “wow” and which parts need a makeover. It’s like having a direct line to your customer’s preferences.

Supercharge your marketing

Think of website conversion rates as a power-up for your marketing efforts. It helps you pinpoint where folks are converting and where they’re taking a detour. This means you can focus your marketing strategies like a laser beam, making each move count and getting the most bang for your buck.

Happy dance-worthy user experience

Conversion rate optimization ensures your website is a smooth operator. It spots those pesky glitches, slow pages, and confusing paths that can drive users away. Fix them up, and watch your users do a happy dance as they glide through your site with a big grin.

Stay ahead of the game

Have you ever wanted to outshine your competition? Well, conversion rate optimization tools let you peek at what they’re up to. It’s like getting insider info on your rivals. You’ll know what’s hot in your industry, and that means you can stay a step ahead and shine brighter.

Be a data-driven dynamo

With CRO, you’re not just making guesses - you’re making superhero-level decisions. It serves up the facts on a silver platter. Whether it’s tweaking your product, revamping your marketing, or giving your users exactly what they crave, CRO’s got your back.

Skyrocket conversions

Imagine turning more of those visitors into paying customers. That’s what CRO does - it’s like having a sales superstar on your team, bringing in more cash without breaking a sweat.

Tailor-made experiences

Have you ever thought about serving up exactly what your visitors want? Well, the best conversion rate optimization solutions let you do just that. It’s almost as if you had a personal shopper for every user, giving them a delightful experience tailored to their needs.

Winning with diamond leads

Not all leads are created equal, right? CRO tools help you find the best ones. This feels like owning a treasure map that leads straight to the customers who are most likely to hit that “Buy Now” button.

Stay one step ahead

Lastly, do you want to know what’s cooking in your industry? Conversion rate optimization tools can give you the scoop. Imagine having a secret spy that keeps tabs on the competition, so you can outshine them and be the shining star.

So, here’s the deal: CRO can be a game-changer, but you gotta play it smart. Respect your users, keep things ethical, and watch your business thrive like never before.

Top +10 conversion rate optimization tools for your business

Speaking oh thriving, here’s the promised curated list of top CRO tools that it wouldn’t be possible without:

#1 LiveSession

LiveSession website

The first tool is something absolutely amazing - LiveSession.

It’s like having a supercharged tool that helps you make your website work even better.

Imagine this - you get to see exactly what folks do on your site, like:

  • where they click,
  • where they move around, and
  • even where they get stuck.

It’s almost as if you had a friend who knows the secrets of your website and helps you make it super appealing to your visitors.

LiveSession is more than just reliable; it’s your trusty sidekick, always there to lend a hand.

It shows you the ins and outs of your website, just like a detective looking for clues.

And here’s the best part: You get to see all of this in real-time!

No more guesswork, no more scratching your head wondering what’s working and what’s not. It’s as easy as pie, so you don’t need to be a computer whiz to use it.

LiveSession use cases


  • Powerful user behavior insights: LiveSession provides session replays, allowing you to see exactly how users interact with your website. This is a fantastic tool to understand user behavior and identify areas for improvement. The result? Higher conversion rates.
  • Advanced filtering: With LiveSession, you can use advanced filtering to focus on the most crucial recordings. This feature helps you pinpoint specific user interactions that matter the most, making your optimization efforts more efficient.
  • Privacy and compliance: the tool gives you full control over what parts of the page and application are recorded, ensuring your compliance with GDPR and CCPA regulations. This emphasis on privacy is a significant advantage, especially in today’s data-sensitive landscape.
  • Combined analytics: it also allows you to combine data from multiple tools, giving you a holistic view of user behavior. This comprehensive approach helps you make fact-based conclusions. As a result, you understand how to improve your conversion rates.
  • Testimonials from happy customers: numerous satisfied customers, including well-known companies like Kissflow and TalentLyft, praise LiveSession for its continuous improvement support and its ability to uncover actionable insights.


  • Advanced filtering emphasized: while advanced filtering is a fantastic feature that helps focus on crucial recordings, it might require some understanding of what recordings are most essential for your specific conversion optimization goals. This isn’t a true “con” but something to keep in mind when utilizing this powerful feature.

Best for:

LiveSession is a fantastic solution for a variety of businesses and teams looking to enhance their conversion rate optimization efforts. It’s particularly beneficial for:

  • Product teams: it provides deep insights into user behavior, helping product teams understand how users interact with their applications. This understanding is crucial for optimizing conversion rates.
  • eCommerce businesses: For online retailers, LiveSession is a game-changer. It allows them to observe how users navigate their e-commerce platforms, providing insights into why users drop off, which page elements matter most, and how to improve overall user engagement, leading to increased sales.
  • SaaS companies: SaaS (Software as a Service) providers can use LiveSession to gain a clear understanding of how users utilize their applications. This knowledge is invaluable for improving product features, enhancing user satisfaction, and ultimately boosting customer retention and conversion rates.
  • Website owners and managers: whether you’re running a business website, a personal blog, or an online platform, LiveSession’s user behavior insights and session replays can help you fine-tune your website, create a smoother user experience, and increase the likelihood of achieving your conversion goals.
  • Companies focused on continuous improvement: LiveSession is an ideal fit for organizations that are committed to ongoing enhancement. If you believe in data-driven decision-making, continuous optimization, and staying ahead in the digital space, LiveSession can be a powerful ally in achieving these objectives.

So, if you’re ready to see what makes LiveSession the go-to tool for conversion rate optimization, sign up for free or request a demo today. Your website’s success story starts here!

#2 Google Analytics

Widely recognized as a popular web analytics tool, Google Analytics delves into web traffic and user behavior. It can provide valuable insights that may help improve conversion rates.

Google Analytics tool



  • Comprehensive data: Google Analytics provides a vast array of data about user behavior, traffic sources, and conversions, giving deep insights into website performance.
  • Integration: it integrates well with other Google services and third-party tools, allowing for a holistic view of data.


  • Complexity: Google Analytics can be overwhelming for beginners due to its extensive features and options.
  • Privacy concerns: there are concerns about data privacy, especially in the context of GDPR and other privacy regulations.
  • Sampling: in the free version, large amounts of data might be subject to sampling, leading to potentially less accurate insights.

Best for: established businesses and website owners who want in-depth insights into their website’s performance and have the resources to navigate the complexity of the platform.

#3 Optimizely

Optimizely website

Renowned for its capabilities in split testing and optimization, Optimizely is a conversion rate optimization software that assists in crafting effective user experiences, potentially leading to better conversion rates.


  • Effective testing: Optimizely makes A/B testing and experimentation easy, allowing users to optimize user experiences effectively.
  • Personalization: it enables personalized user experiences based on data, leading to better engagement.


  • Pricing: Optimizely can be relatively expensive, making it less suitable for small businesses with limited budgets.
  • Learning curve: while user-friendly, there’s still a learning curve to fully utilize the platform’s capabilities.
  • Limited plan features: the basic plan might have limitations that restrict advanced experimentation.

Best for: businesses looking to systematically improve their website’s user experiences and conversion rates through experimentation and personalization.

#4 Hotjar

Hotjar website

Equipped with heat mapping tools, Hotjar helps in understanding user behavior by visualizing interactions on websites, giving businesses the opportunity to refine their strategies for boosting conversions.


  • Visual insights: Hotjar’s heatmaps and recordings provide visual feedback on how users interact with a website, making it easier to identify pain points.
  • Affordability: Hotjar offers a more affordable option compared to some other comprehensive analytics tools.


  • Limited data depth: While great for visual insights, it may not provide as much detailed quantitative data as some other tools.
  • Data privacy: As with any analytics tool, there are data privacy considerations.
  • Limited integration: might not integrate as seamlessly with certain platforms or tools as more specialized options.

Best for: small to medium-sized businesses seeking cost-effective ways to improve their website user experience based on visual data.

#5 Unbounce

Unbounce website

Known for creating optimized landing pages, Unbounce is a valuable tool for businesses looking to enhance their landing page experiences, which can contribute to improved conversion rates.


  • Easy landing page creation: Unbounce simplifies the process of creating high-converting landing pages, even for those without design skills.
  • A/B testing: it includes A/B testing features to optimize landing page performance.


  • Focused on landing pages: Unbounce is primarily for landing page creation and optimization, so it doesn’t cover broader website analytics.
  • Pricing: the cost might be a bit high for very small businesses.
  • Learning curve: while user-friendly, mastering advanced features might require additional effort.

Best for: businesses looking to create and optimize landing pages specifically to improve conversion rates.

#6 Crazy Egg

Crazy Egg website

Notable for its heat maps and insights into user behavior, Crazy Egg offers an opportunity to better understand how visitors interact with a website, potentially leading to conversion optimization.


  • Visual insights: like Hotjar, Crazy Egg offers heat maps and visualizations to help understand user behavior.
  • Affordability: it provides valuable insights at a reasonable price point, making it accessible for smaller businesses.


  • Limited depth: while great for visual feedback, it might lack the depth of analysis required for complex websites.
  • User limitations: depending on your subscription, there might be limitations on the number of tracked pages and visitors.
  • Learning curve: implementing changes based on Crazy Egg’s insights might require some technical skills, which could be challenging for less tech-savvy users.

Best for: small to medium-sized businesses looking for a cost-effective way to understand user interactions on their websites.

#7 VWO (Visual Website Optimizer)

VWO website

With a range of tools for A/B testing and heat maps, VWO aids in optimizing websites to enhance user experiences, which can ultimately impact conversion rates.


  • A/B testing: VWO excels in A/B testing and allows for a wide range of experiments to optimize user experiences.
  • Visual editor: it includes a visual editor, making it easier to make changes to your website for testing.


  • Pricing: Like Optimizely, VWO can be expensive, especially for businesses with limited budgets.
  • Resource-intensive: introducing and managing multiple experiments simultaneously might require dedicated resources, including time and personnel.
  • Learning curve: despite being user-friendly, some advanced features might require a learning curve.

Best for: Businesses that want a comprehensive A/B testing solution to enhance user experiences and conversion rates.

#8 Convert

Convert website

Focusing on e-commerce, Convert provides insights and tools for businesses seeking to improve web traffic and conversion rates, especially valuable for online retailers.


  • E-commerce focus: Convert is specifically tailored for e-commerce, providing insights and tools suited for online retailers.
  • Integration: it integrates with popular e-commerce platforms, making it easier to implement changes.


  • Specialization: its focus on e-commerce might make it less suitable for non-e-commerce websites.
  • Pricing: depending on your needs, Convert’s pricing might be higher than more generalized tools.
  • Learning curve: to fully leverage Convert’s features, users may need to invest time in understanding the platform.

Best for: online retailers seeking to improve web traffic and conversions on their e-commerce platforms.

#9 Lucky Orange

 Lucky Orange website

Incorporating real-time feedback tools, Lucky Orange can help identify areas for improvement, potentially leading to enhanced user experiences and conversion rates.


  • Real-time feedback: Lucky Orange’s real-time feedback tools allow for quick identification of areas for improvement.
  • User engagement: it includes features like live chat and form analytics to engage with users.


  • Limited depth: while real-time feedback is valuable, it might not provide as comprehensive insights as some other tools.
  • Pricing: the plans might be a bit high for smaller businesses.
  • Data privacy: as with any analytics tool, there are data privacy considerations.

Best for: businesses wanting to actively engage with users and quickly identify areas to enhance user experiences and conversion rates.

#10 ClickFunnels

ClickFunnels website

Specializing in creating effective sales funnels, ClickFunnels is a tool that can contribute to a smoother user journey, potentially influencing conversion rates.


  • Sales funnels: ClickFunnels specializes in creating effective sales funnels, streamlining the user journey.
  • Ease of use: it’s designed to be user-friendly, especially for non-technical users.


  • Niche focus: ClickFunnels is primarily focused on sales funnels, so it’s not a comprehensive website analytics tool.
  • Pricing: depending on the features you need, ClickFunnels can be relatively expensive.
  • Customization limitations: while great for sales funnels, it might have limitations in terms of creating custom web experiences beyond the funnel context.

Best for: businesses aiming to optimize their sales funnel and create a smoother user journey leading to conversions.

#11 Instapage

Instapage website

Offering a platform for crafting landing pages, Instapage can be a helpful tool in creating effective landing pages, which can impact conversion rates positively.


  1. Landing page platform: instapage offers an easy-to-use platform for creating effective landing pages.
  2. Personalization: it enables dynamic text replacement for personalized landing page experiences.


  1. Landing page focus: similar to Unbounce, Instapage is primarily for landing page creation and optimization (e.g. you want to create opt in forms on landing pages)
  2. Pricing: while it offers value, the cost might be a concern for very small businesses.

Best for: businesses looking for a user-friendly platform to create and optimize landing pages for better conversion rates.

Time for the final decision

Having learned about so many conversion optimization tools, we know you might be a bit overwhelmed now.

But there’s no need for that.

Remember to take your time. Thoroughly think through your needs, preferences and budget. Pick the tool that speaks to you the most in all the important aspects.

When it comes to us, we guarantee that LiveSession will exceed every single one of your expectations.

Get ready to boost conversions with us. Sign up here for free - it’s that simple.

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