These 15+ Product Analytics Books Can (Really) Teach You A Lot

Zuzanna SobczykApril 07, 202310 min

Knowledge is power, and when it comes to product analytics, there's a wealth of knowledge waiting to be discovered in books.

From foundational texts to cutting-edge guides, these books can provide valuable insights, whether you're a beginner or a seasoned pro. As part of our guide, we'll introduce you to over 15 product analytics books that can truly enrich your understanding.

These books cover a wide range of topics, from the basics of data analysis to advanced strategies for product optimization. So, you’re likely to find something for yourself!

book #1

#1 Experimentation Works: The Surprising Power of Business Experiments by Stefan H. Thomke

In "Experimentation Works," Stefan H. Thomke emphasizes the importance of business experimentation, showcasing its power to drive innovation and growth.

The book offers a strategic framework for designing and implementing effective experiments. It also highlights real-world examples from successful organizations.

📚 Why should you read it?📚

Product analytics specialists can benefit from understanding the value of business experiments. You’ll learn how to leverage them to inform decision-making and optimize product performance.

book #1

#2 Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights by Joanne Rodrigues-Craig

"Product Analytics" delves into the application of predictive data science techniques for obtaining actionable insights from consumer data.

Joanne Rodrigues presents practical methods for analyzing and interpreting data. They make it easier for product managers to make data-driven decisions and improve product performance.

📚 Why should you read it? 📚

As a product analytics specialist, this book equips you with special data science techniques. They are necessary for extracting valuable insights that inform product development and marketing strategies. With such an insight into customer behavior, you can try out testable theories in the blink of an eye.

#3 Lean Analytics: Use Data to Build a Better Startup Faster – by Alistair Croll & Benjamin Yoskovitz

It presents an innovative approach to using data-driven insights for building successful startups. The authors delve into the intricacies of lean methodology. They also demonstrate how entrepreneurs can leverage analytics to accelerate growth and make informed product decisions.

Through real-world examples and practical advice, Croll and Yoskovitz provide a comprehensive roadmap for navigating the startup landscape. All this by embracing the power of data in common tasks.

📚 Why should you read it? 📚

This must-read book equips aspiring entrepreneurs and product analysts with the tools to transform their vision into a thriving business. And the best thing? This can be achieved while staying agile and adaptable in an ever-changing market.

#4 The Signal and the Noise: Why So Many Predictions Fail—but Some Don’t – by Nate Silver

In "The Signal and the Noise: Why So Many Predictions Fail—but Some Don't," renowned statistician Nate Silver delves into the world of predictions and statistical matching.

He explores the challenges of separating valuable information from the cacophony of noise that surrounds it.

Silver's insightful analysis unveils the reasons behind the fallibility of many predictions and offers a roadmap to improve forecasting accuracy.

In his case studies, he emphasizes the need to embrace uncertainty and cultivate a nuanced understanding of data.

📚 Why should you read it? 📚

This thought-provoking book serves as an invaluable guide. For who? For product analysts and data enthusiasts seeking to hone their skills in deciphering the hidden patterns and signals within the sea of data. The result? Better-informed decision-making.

book #4

#5 The Tyranny of Metrics Hardcover – by Jerry Z. Muller

In "The Tyranny of Metrics" by Jerry Z. Muller, the author exposes the dark side of our obsession with quantifying human performance.

Muller reveals how this fixation seeps into various sectors, including education, medicine, business, and government. This phenomena ultimately threatens their quality and integrity.

He explains the consequences of over-reliance on effective metrics, such as "gaming the stats" and "teaching to the test."

Despite the pitfalls, Muller provides a balanced perspective, offering insights on when and how to use metrics effectively as a complement to personal judgment.

📚Why should you read it? 📚

This book serves as a vital reminder to analytics enthusiasts on the importance of not losing sight of the human element amidst the number-driven world.

#6 Designing with Data: Improving the User Experience with A/B Testing by Rochelle King, Elizabeth F. Churchill, & Caitlin Tan

In "Designing with Data," the authors explore the intersection of design and data-driven decision-making, with a focus on A/B testing.

They provide insights and case studies on how to use data to improve user experiences across various digital platforms, equipping readers with the necessary tools and understanding to create more user-friendly, effective products.

📚Why should you read it?📚

This book emphasizes the importance of data-driven design and demonstrates how A/B testing can improve user experiences. So it provides valuable and deep knowledge for product analytics specialists. This comes across as a perfect supplement for product analytics tools.

#7 Naked Statistics: Stripping the Dread from the Data 1st Edition by Charles Wheelan

In this book on product analytics, Charles Wheelan demystifies the world of statistics, making it accessible and engaging for a broad audience.

Using real-world examples and humor, Wheelan demonstrates the power of statistical techniques, causal effects of individual behavior and multidimensional systems. He also highlights the importance of data literacy in everyday life of product managers.

📚Why should you read it?📚

Enhancing your understanding of statistical concepts is essential as a product analytics specialist. And this book presents statistics in an engaging and accessible manner. Everyone with a background in product analytics should give it a go!

Read also:

#8 Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking by Foster Provost & Tom Fawcett

"Data Science for Business" is a comprehensive introduction to the concepts, techniques, and applications of data science in the business world.

Provost and Fawcett explain how to use techniques for product analytics to do various things. For example, how to leverage data mining and analytics to drive decision-making and gain a competitive edge.

It’s designed to help business professionals develop a solid understanding of data science principles. All without requiring a technical background or management experience.

📚Why should you read it? 📚

This book helps product analytics specialists build a strong foundation in data science and product strategy. The result? They can leverage data mining and analytics to make informed business decisions.

book #8

#9 Now You See It: An Introduction to Visual Data Sensemaking by Stephen Fewcett

In "Now You See It," Stephen Few explores the art and social science of visual data sensemaking. The book teaches readers how to effectively analyze and interpret data through visualizations. It covers the principles of data visualization, emphasizing the importance of clarity, accuracy, and efficiency in conveying complex information to active users.

📚Why should you read it?📚

This book will teach you effective data visualization techniques to communicate complex information clearly.

#10 Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Dan Ariely's "Predictably Irrational" delves into the fascinating world of behavioral economics. He reveals the irrational forces that drive our decision-making.

Ariely helps readers understand why we make choices that often go against our best interests and how we can make better decisions.

📚Why should you read it?📚

Understanding the irrational forces behind decision-making can provide product analytics specialists with valuable insights into user behavior and preferences.

#11 The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

Eric Ries' "The Lean Startup" introduces a revolutionary approach to entrepreneurship and innovation.

Ries advocates for a process of rapid, iterative experimentation, using customer feedback and data-driven insights to create more successful, scalable businesses.

📚Why should you read it? 📚

This book introduces the concept of rapid, iterative experimentation. It can help product analytics specialists drive innovation and optimize product development processes. Both an experienced data scientist and someone just starting out with application of product analytics will get unprecedented insight on actionable product analytics.

book #11

#12 The Power of Experiments: Decision Making in a Data-Driven World by Michael Luca and Max H. Bazerman

"The Power of Experiments" highlights the importance of experimental methods in decision-making across various industries. Luca and Bazerman explore how experiments have shaped policies and strategies, empowering readers to harness the power of data-driven experimentation in their own organizations.

📚Why should you read it? 📚

Learning how to harness the power of data-driven experimentation can significantly enhance decision-making capabilities for product analytics specialists across industries.

#13 Winning with Data: Transform Your Culture, Empower Your People, and Shape the Future by Tomasz Tunguz

In "Winning with Data," Tomasz Tunguz presents a blueprint for building a data-driven organization. This publication outlines strategies for fostering a culture that embraces data, empowering employees to make informed decisions, and leveraging data to shape the future of businesses.

📚Why should you read it? 📚

This book offers strategies for fostering a data-driven culture. It enables product analytics specialists to maximize their impact on organizational decision-making and growth within a successful product analytics process.

#14 Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chavez, Chris O'Hara, and Vivek Vaidya

"Data Driven" explores how data and AI can be harnessed to revolutionize customer engagement.

The authors offer practical insights and strategies for creating personalized, data-driven user experiences that drive customer loyalty and business success.

📚Why should you read it? 📚

Understanding the potential of data and AI in customer engagement can help product analytics specialists create more personalized and effective user experiences, analytics-driven retention strategy, as well as social environments.

book #14

#15 Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel

In "Predictive Analytics", Eric Siegel reveals the power of using data to predict user behavior and drive decision-making. The book showcases real-world examples and case studies. It demonstrates how predictive analytics can be applied to optimize marketing strategies and improve business outcomes.

📚Why should you read it? 📚

While product analytics specialists can use predictive analytics to optimize user experiences and drive business success, they must also understand the ethical implications of such decisions. This book provides valuable insight into the power of predictive analytics, helping readers make informed choices in their work.

#16 How Not to Be Wrong: The Power of Mathematical Thinking Paperback – Illustrated, May 26, 2015 by Jordan Ellenberg

"How Not To Be Wrong" highlights the importance of mathematical thinking and its ability to help you make more accurate decisions.

This book provides an introduction to fundamental mathematical principles and their applications in daily life, from economics and politics to science, sports, and entertainment.

📚Why should you read it?📚

Product analytics specialists can gain a clearer understanding of processes and make better decisions with increased self-assurance through the application of mathematical knowledge. The book provides an expansive overview and improved recommendations of how math can unravel riddles and elucidate real-life happenings, product design, digital products, or customer experience.

Read also:

Product Analytics Books: 15+ Must-Read Books to Help You Get Started

A product analytics specialist is like a master chef, carefully measuring and blending the right ingredients to create something delicious.

Data and AI are like those ingredients—the more you understand them, the better your work will become.

These 15+ must-read books are like the recipes, crafted by leading experts in order to help you whip up something magical.

So choose your cookbook, sharpen your tools, and prepare yourself for a flavorful feast of benefits of product analytics.

With this accent, we’re finishing our content cluster on product analytics.

Thanks a lot for being with us throughout this journey.

And remember LiveSession is waiting for you if you’re looking to engage with product analytics. Get started for free with us today & never look back.

Other chapters

Start understanding
your users today

Free 14-day trial

No credit card required

Set up in minutes