What is a product analytics dashboard?
A product analytics dashboard is a special “tool”. It allows product managers, data analysts, and other stakeholders to monitor and analyze key metrics and trends related to a product and its usage. It provides a visual representation of the product's performance, user behavior, and other important data points.
What to look for in Product Analytics Dashboard
When you’re on a hunt for the best product analytics dashboard (aka tool) for your needs, there are a few aspects to keep in mind.
Let us walk you through them now:
😍 ease of use
First things first: ease of use. A good product analytics dashboard can’t be confusing to use and navigate. And that’s even for users who are not tech-savvy.
The interface should be intuitive, with clear labels and easy-to-understand instructions.
Ideally, you should be able to quickly find the information you need and make data-driven decisions. All this without having to spend a lot of time learning how to use the dashboard.
Otherwise, how would you be able to benefit from it? Exactly - you wouldn’t.
😍 high responsiveness
A regular dashboard can be easy to use, but also be very slow…
However, yourperfect dashboard will be fast and responsive. What does this mean? Data should be updated in real-time or as close to real-time as possible.
This is especially important for users who need to make decisions quickly based on the latest information.
If the dashboard is slow or takes a long time to load, you may become frustrated and look for alternative solutions.
And you wouldn’t really want this, would you?
😍 clear design
Finally, let’s talk about the design. We believe that a product analytics dashboard should be a visual delight that guides users through the data with ease.
The design ought to be like a symphony of clarity: with a logical layout that makes the information flow seamlessly.
It’s excellent when charts and graphs are well-crafted, with a soothing color palette and clear labeling that makes the data really pop.
As a whole, the design should capture your attention in a way that you understand it immediately.
Sound impossible to find? Keep reading and we’ll prove you wrong!
Product Analytics Dashboard: Must-Have Features
Alright, enough of the theory… let’s get to practice.
What exactly does the ideal product analytics dashboard look like? We will show you based on our own example - LiveSession.
Are you ready? Let’s go.
💪 real-time analytics
One of the most crucial aspects of a product analytics dashboard is real-time data.
At LiveSession, we offer real-time analytics - naturally. We allow teams to track user behavior as it happens.
This data can be incredibly valuable for making on-the-fly decisions and quickly reacting to changing user needs.
💪 graphs and progress bars
Having access to data is one thing. But - reading it is a whole other story.
Visualizing data in the proper way is essential for making it clear to understand.
LiveSession’s dashboard offers a range of graphs and progress bars that help teams quickly identify trends and patterns in user behavior.
These visualizations make it simple to spot issues, track performance, and measure the success of new features.
Just take a look yourself:
💪 useful segments
It’s easy to get lost in the sea of information. But - we have a solution. And we believe every product analytics software dashboard should have it as well.
Introducing: segments.
Segments are a powerful way to group users based on specific criteria, such as demographics or behavior.
LiveSession has various useful segments. This makes it easier for product analysts to create targeted campaigns or analyze specific groups of users.
Examples of our segments include: not watched, new users, error clicks, rage clicks, mobile, abandonment cart, items purchased and so on.
You can find more on the screenshots below:
💪 detailed filters
Another must-have of your product analytics dashboard is… detailed filters!
Imagine having to scroll through hundreds, or thousands of user sessions in search for just one specific one.
Thanks to filters, you can drill down into selected data points to identify issues or opportunities.
LiveSession offers a range of detailed filters that make it possible to analyze desired user segments or track specific events.
Filter by (examples):
- session duration,
- user name,
- selected currency,
- location,
- clicks,
- device used,
and more.
Would you like to try it out?
💪 easily accessible metrics
Finally, your ideal product analytics dashboard will certainly offer you insightful metrics to monitor, such as:
- browsers used breakdown,
- screen resolution breakdown,
- devices breakdown,
and other.
You can use these to inspire your next marketing campaign or make next product updates.
And it goes without saying that LiveSession offers a range of easily accessible metrics, right?
With us it’s effortless to quickly find the information you need!
Who can benefit from LiveSession's product analytics dashboard? In short, anyone responsible for analyzing user behavior and making data-driven decisions.
This includes product teams, professionals responsible for marketing campaigns, marketing teams, product performance analysts, and product app experience developers.
By using a comprehensive product analytics dashboard like LiveSession, teams can gain valuable insights into user behavior and make data-driven decisions that drive business success.
LiveSession For The Win
LiveSession is an excellent example of a comprehensive product analytics dashboard.
It offers real-time analytics, graphs and progress bars, useful segments, detailed filters, and easily accessible metrics. Oh, and much, much more!
It's perfect for anyone responsible for analyzing user behavior and making data-driven decisions.
This includes product teams, marketing professionals, product performance analysts, product app experience developers and others.
LiveSession's product analytics software is a single platform that provides actionable insights for:
- product design,
- product growth strategies,
- product campaign management,
- user action and retention rates, and
- product traffic sources.
By using LiveSession's product analytics dashboard, you will also gain invaluable insights into customer journey, customer experience, and customer engagement.
All this will lead to improved conversion rates and key performance indicators.
If you don’t trust us, you will trust our customers and their reviews:
So, are you ready for this product analytics revolution? Sign up for a free lifetime plan now. You won’t be disappointed. ;)
Wrap up
And… cut!
Thanks so much for coming to read our article.
We hope you liked it.
Now you know what a product analytics software dashboard can look like. And? What’s your opinion?
If you’re as excited as we are - be sure to give LiveSession a chance. We promise it’ll be a love at first session replay!
Other than that, be sure to check out our other articles from this series. Good luck and see you soon!
Related topics: digital insights platform, product analytics platform, custom dashboards tools, actionable insights tools, tools for product decisions, product growth platform, product features, tools for segment for product teams, product campaign management strategy, tools for user action and retention rate, product traffic sources,
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