Best FullStory Alternatives: Analysis of Top Analytics Tools for 2025

Introduction to FullStory and Its Alternatives

FullStory is a well-known tool that shows session replays and analyzes user behavior. It enables teams to see how users are interacting with their digital products. It offers insightful information on user experience by using session recordings, heatmaps, and behavior analysis.

Yet, FullStory's cost and focus on enterprise companies make it less accessible to smaller teams and budget-friendly organizations. In case you want other tools with the same functionality—often at more affordable prices, more flexibility, or distinctive features—this list will help you find the most suitable one.

We've gathered the best FullStory alternatives below, including their features, pricing, customer ratings, and how they stack up against FullStory.

The Best FullStory Alternatives

LiveSession

Overview
LiveSession is designed for teams who want actionable insights on user behavior fast. It’s known for its sleek UI, ease of use, and affordability. The platform is ideal for product teams, UX designers, and marketers who need a mix of qualitative and quantitative analytics.

Key Features

With features like event tracking and funnel analysis, it helps businesses identify pain points in the user journey and optimize their applications effectively.

• Session Replays – Watch user sessions to see real behavior and troubleshoot issues.
• Advanced Filtering – Easily find sessions based on user actions, errors, or engagement.
• Product Analytics & Funnels – Get deep insights into user journeys and conversions.
• Custom Dashboards & Webhooks – Personalize your reports and integrate with other tools.
• Dev Tools (JS Errors, Network Requests, Console Logs) – Helps developer teams debug issues faster.

Pricing Information

LiveSession’s cost-effective pricing and generous free plan make it an attractive alternative for teams looking to enhance their analytics deeply.

• Starts at $65/month, with a 14-day free trial available.

G2 Reviews

• G2 Score: 4.6/5
• Highlights: Great price-to-value ratio, easy to use, and excellent UI design.

LiveSession G2 Reviews reveal a strong 4.6/5 score, highlighting its value as a digital insights platform. Users praise its great price-to-value ratio, ease of use, and excellent UI design. As a sessions per month analytics platform that helps improve the user experience, LiveSession offers core analytics features comparable to FullStory.

Comparison to FullStory

Both platforms offer event analytics and funnel analysis, but LiveSession positions itself as a good alternative for those looking for FullStory alternatives without sacrificing essential features. While FullStory may have some advanced capabilities, LiveSession aims to provide a comprehensive digital insights platform that helps go-to-market teams and product managers optimize their products and services.

• More cost-effective for teams needing robust session replay and analytics.
• Provides more customization for filtering sessions and setting up dashboards.
• FullStory offers deeper behavioral analytics but comes at a premium price.

Mouseflow

Overview
Mouseflow is a digital tool for analyzing user interactions, best known for its features like heat mapping, visitor session playback, and form usage insights. Marketing professionals and user interface designers frequently employ this platform to enhance website effectiveness and user engagement.

Key Features

Mouseflow is a session replay and analytics platform designed to help customer success teams understand user behavior. Key features include session replays, heatmaps, funnels, and form analytics. Session replays allow teams to observe user interactions, while heatmaps provide detailed insights into where users click. Funnels and form analytics help track user journeys and identify drop-off points. However, while the heatmaps may be more detailed than those offered by FullStory, Mouseflow’s overall analytics capabilities are limited especially in the low-tier plan.

• Session Replays – Understand how users navigate your site.
• Heatmaps – Visualize clicks, movement, and scroll depth.
• Funnels & Form Analytics – Identify where users drop off in key processes.

Pricing Information

• Free plan available; paid plans start at $29/month (the first tier is very limited).

Pricing information reveals that Mouseflow offers a free plan, but it is quite barebones. Paid plans start at $39/month, making it more affordable for small teams compared to FullStory. However, this lower cost comes with limited features and functionality, particularly in mobile analytics.

G2 Reviews

• G2 Score: 4.7/5

On G2, Mouseflow has a score of 4.7/5, which indicates some user satisfaction. However, there are reports of buggy features that can hinder performance.

Comparison to FullStory

While it may be a viable alternative to FullStory, it lacks some advanced behavioral analytics that larger teams might need. For those seeking comprehensive product analytics tools, it’s essential to compare FullStory alternatives carefully before making a decision.

Amplitude

Overview
Amplitude is one of the most well-known product analytics platforms, primarily used by tech and retail enterprises. It specializes in advanced analytics and data-driven decision-making.

Key Features

Amplitude offers some key features that may interest product teams. Their feature flagging allows for controlled rollouts, while their advanced analytics claim to provide deep insights into user behavior and retention. They also tout experimentation tools, though details on their effectiveness are sparse.

• Feature Flagging – Test and roll out new features with control.
• Advanced Product Analytics – Deep dive into user behaviors and retention metrics.
• Experimentation Tools – Optimize product performance through testing.

Pricing Information

Pricing starts at $61 per month for 1,000 monthly tracked users. While this structure aims for predictability, it may quickly become costly for growing companies.

• Starts at $61/month for 1K MTUs, pricing is easy to predict.

G2 Reviews

G2 reviews give Amplitude a respectable 4.5/5 score. However, users consistently mention a steep learning curve and limited chart customization options. These drawbacks could hinder adoption and utility for many teams.

• G2 Score: 4.5/5

Comparison to FullStory

• Focuses more on quantitative analytics vs. FullStory’s qualitative approach. More suited for product teams needing deep data analysis.

Compared to FullStory, Amplitude focuses more on quantitative analytics rather than qualitative insights. This approach may appeal to data-driven teams but could miss important context that FullStory captures through session replays and heatmaps. While Amplitude offers some useful features, its pricing and usability challenges are concerning. Teams should carefully evaluate if Amplitude's quantitative focus aligns with their needs or if a more holistic analytics platform would be beneficial. For those seeking alternatives, exploring open-source options or platforms that provide a more comprehensive view of both web and mobile analytics may be worthwhile.

Heap

Overview
Heap is a quantitative analytics platform that automatically tracks user interactions without requiring manual event setup. It’s popular among SaaS companies and e-commerce platforms.

Key Features

Heap offers several key features for product analytics, including event autocapture and account-based analytics. The platform enables automatic tracking of user interactions, potentially saving time for development teams. However, its reliance on automated tracking may limit flexibility for complex scenarios.

• Product Analytics Metrics – Measure user engagement with built-in analytics.
• Event Autocapture – Automatically collects all user actions for analysis.
• Account-Based Analytics – Track behavior at the account or team level.

Pricing Information

Regarding pricing, Heap provides a free plan but lacks transparency for higher tiers. This opaque pricing structure could be frustrating for businesses trying to budget effectively. The absence of pricing details on its website may deter potential customers who prefer upfront information.

• Free plan available, but to get pricing contact with Heap's sales teams is required.

G2 Reviews

On G2, Heap has a respectable score of 4.4/5. Users praise its auto-capture functionality but criticize the platform's pricing transparency and interface speed. These mixed reviews suggest that while Heap has strengths, it also has areas for improvement.

• G2 Score: 4.4/5

Comparison to FullStory

In comparison to FullStory, Heap is better suited for teams needing automated tracking rather than manual event setup. However, FullStory offers deeper behavioral analytics, which may be preferable for some users. The choice between Heap vs FullStory depends on specific needs and preferences. While Heap provides a free trial, it's worth noting that many FullStory alternatives, including open-source options, are available. Buyers should carefully consider whether Heap's features justify its cost, especially given the lack of pricing details. For those seeking a platform that gives more control over event tracking or provides more transparent pricing, another great alternative might be a better fit.

LogRocket

Overview
LogRocket is built for developers and engineering teams, focusing on debugging and performance monitoring.

Key Features

• Session Replays – Debug frontend issues with precise recordings.
• Performance Monitoring – Track slow page loads and JavaScript errors.
• Error Tracking – Detect bugs and surface them to developers quickly.

Pricing Information

Pricing starts at $99/month with a 14-day free trial. This pricing structure seems steep, especially for smaller teams or startups. It's worth noting that there's no open source option available.

• Starts at $99/month, 14-day free trial available.

G2 Reviews

While LogRocket scores a respectable 4.6/5, users consistently complain about high pricing and complex setup. These are significant drawbacks that potential customers should carefully consider.

• G2 Score: 4.6/5

Comparison to FullStory

Comparing LogRocket to FullStory, it's apparent that LogRocket targets more technical teams needing error tracking. FullStory, on the other hand, excels in UX research. However, the list of FullStory features often matches or exceeds LogRocket's offerings. FullStory vs LogRocket pricing reveals that LogRocket is generally expensive but not as much as FullStory. While it claims to provide deeper performance insights, one must question whether these justify the higher cost.

Hotjar

Overview
Hotjar is widely used for visual user feedback, making it popular among marketers and UX researchers.

Key Features

• Heatmaps – Understand user interactions visually.
• Session Recordings – Replay user sessions.
• Surveys & Feedback Tools – Collect user opinions directly.

Pricing Information

• Free plan available; paid plans start at $39/month.

The free plan is severely limited, forcing users to upgrade. Paid plans starting at $39/month are overpriced for the features offered, especially when compared to free tools like Google Analytics.

G2 Reviews

With a G2 score of 4.3/5, Hotjar's rating seems inflated. While it may be "good for marketers," this speaks more to its simplicity than its power. The limited free plan and daily session caps are significant drawbacks that hinder its usefulness.

• G2 Score: 4.3/5

Comparison to FullStory

Hotjar's affordability comes at the cost of depth. It lacks the deep quantitative insights that FullStory provides. While Hotjar may be stronger on surveys and qualitative feedback, this feature that FullStory lacks is not enough to compensate for its overall shortcomings. FullStory pricing may be higher, but it offers superior value based on the number of advanced features it provides. In conclusion, while Hotjar may seem attractive at first glance, its limitations and inflated pricing make it a questionable choice for serious UX research and analytics.

Smartlook

Overview
Smartlook is a behavior analytics tool that enables businesses to gain insights into user interactions through session recordings, heatmaps, and event tracking.

Key Features

Smartlook offers several features to help understand user behavior. The session recordings provide a real-time look at how users navigate a site. Event tracking allows businesses to pinpoint specific user actions, making it easier to identify issues or opportunities. However, the funnel feature is limited, which may restrict deeper analysis of user journeys. This could be a drawback for companies looking for comprehensive insights.

• Session Recordings – Replay user sessions.
• Event Tracking – Identify specific user actions.
• Funnels (Limited) – Analyze user journeys.

Pricing Information

Smartlook provides a free plan, which is a good entry point. However, paid plans start at $69 per month, which may be steep for small businesses or those on a tight budget. The limited features in lower-tier plans can make it hard for users to fully leverage the platform’s potential.

• Free plan available; paid plans start at $69/month.

G2 Reviews

On G2, Smartlook holds a score of 4.6 out of 5. While many users praise its mobile analytics capabilities, the feedback often highlights the limitations of the lower-tier plans. This indicates that while the tool is functional, it may not meet the needs of all users.

• G2 Score: 4.6/5

Comparison to FullStory
When compared to FullStory, Smartlook is more affordable. However, it falls short of offering enterprise-level customization. Businesses seeking a robust solution might find Smartlook lacking in features that are critical for advanced analytics. Overall, Smartlook serves as a basic option, but it may not satisfy those needing deeper insights.

Conclusion on top alternatives to FullStory

While FullStory is a powerful tool, its pricing and enterprise focus may not be ideal for all teams. LiveSession offers strong alternatives for session replays, while Heap and Amplitude excel in product analytics. Choosing the right tool depends on your team’s specific needs and budget.

Best FullStory Alternatives: Top Tools for 2025 Analysis

As businesses strive to master their user experience, tools like FullStory have become a standard for analyzing user behavior, which can provide insights into how users interact with your app., which can provide insights into how users interact with your app. However, while FullStory offers robust features, many companies are exploring alternatives that might better suit their specific needs. In this article, we will dive into the best FullStory alternatives for 2025, examining their features, pricing, and overall effectiveness.

What is FullStory and Why Consider Alternatives?

FullStory is a powerful analytics platform that provides insights into user behavior through session replay and event tracking. It allows teams to analyze user interactions on their web and mobile applications, helping businesses optimize their user journeys. However, despite its capabilities, some users might find that they need more tailored solutions. This is where considering FullStory alternatives becomes essential, as different tools can offer unique features that align better with specific business goals.

Top FullStory Alternatives for 2025

As we look towards 2025, several tools stand out as the best FullStory alternatives. Each of these options brings unique features and pricing models that cater to various business needs. Whether you’re seeking detailed analytics, user session recording, or heatmaps, there’s an alternative that can help you achieve your goals. In the following sections, we’ll explore these alternatives in detail, highlighting what makes each one a strong contender in the analytics landscape.

Is Mouseflow a Strong FullStory Competitor?

Mouseflow is another notable alternative to FullStory, offering a robust set of features designed for user behavior analysis. With its session recording capabilities, Mouseflow allows teams to visualize user interactions and gain valuable insights into conversion rates. The platform also provides heatmaps and funnel analysis, helping businesses identify areas for improvement in their applications. One of the standout features of Mouseflow is its user-friendly interface, making it easy for teams to navigate and analyze data effectively. Compared to FullStory, Mouseflow offers competitive pricing, making it a budget-friendly option for many businesses.

How to Compare Amplitude with FullStory?

Amplitude is a product analytics app very well known among the product teams. When evaluating analytics tools for your business, Amplitude and FullStory are two popular options that serve different purposes but can complement each other. Here’s how to compare them effectively: When comparing Amplitude and FullStory, consider your specific needs and goals. If your primary focus is on quantitative product analytics, Amplitude may be the better choice. However, if you want to dive deep into the qualitative aspects of user behavior and experience, FullStory could be more beneficial.

Why Consider Heap as a FullStory Alternative?

Heap is among the top web analytics tools that simplify the process of tracking user behavior without the need for manual event tracking. This makes it a compelling alternative to FullStory, especially for teams looking to streamline their analytics processes. Heap automatically captures every user interaction, providing businesses with comprehensive insights into user journeys and conversion rates. Its user-friendly interface and robust reporting capabilities make it easy for teams to analyze data and make informed decisions. Additionally, Heap’s flexible pricing options cater to various budgets, making it an attractive choice for businesses of all sizes.

How does LogRocket compare vs FullStory?

LogRocket serves particularly for teams focused on product analytics and debugging. Unlike Fullstory, which emphasizes user journey analysis, LogRocket combines session replay with detailed error tracking and performance monitoring, making it ideal for developers looking to identify and resolve bugs in both web and mobile app environments. LogRocket’s digital experience analytics platform provides comprehensive visibility into user interactions, enabling organizations to enhance their website analytics and improve overall user satisfaction. With a flexible pricing model that accommodates varying usage needs, LogRocket is well-suited for businesses prioritizing both user experience and technical performance.

Conclusion: Which FullStory Alternative Is Right for You?

Choosing the right FullStory alternative ultimately depends on your specific needs and business goals. Each tool offers unique features and capabilities that can enhance your analytics processes. By evaluating the options based on the features that matter most to you, pricing models, and user feedback, you can narrow down your choices effectively. Remember to consider how well each tool integrates with your existing systems and the level of support available to ensure a smooth transition.

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