Fullstory alternative - why, where, what and how?

Fullstory alternative - why, where, what and how?

Zuzanna Sobczyk
Zuzanna Sobczyk10 minDecember 29, 2022

Today, our goal is to talk about FullStory - the intuitive digital experience intelligence software. More specifically, we are going to explain to you: why, where, what and how.


Are you interested in finding out what’s hidden behind these words? Join us for this article now.


Without further ado, let’s jump right in.

Why… do you need a FullStory alternative?

First of all, we argue that for some reasons, you might need a FullStory alternative. As you’ll see in a few seconds, this tool has some pretty serious shortcomings that may put you off significantly.


Let’s have a look at them together:

👎 challenging implementation process

First of all, any FullStory user may be almost certain that they’ll find the implementation process somewhat challenging.

According to numerous reviews, it’s really not easy to even start using this tool with all the manual configuration you have to do.

Given the fact we live in a world where businesses expect results almost immediately, FullStory doesn’t necessarily meet this demand.

So as a potential FullStory owner, brace yourself in plenty of time and patience if you decide that that’s the tool you want to use.

👎 low platform speed

Moving on, various user reviews across different review platforms mention the low platform speed as one of the bigger cons.

Imagine you want to watch a session of one of your users who encountered issues on your website and it takes a really long time to load.

In this situation, you’re not only not solving the issue, but also wasting your precious time.

Until FullStory developers improve the speed of the tool, it’s not really worth consideration.

👎 confusing user experience

To add onto all of the above, FullStory also makes it slightly difficult for users to navigate and use the software effectively.

Since the interface is confusing and even difficult to understand, it can lead to frustration, reduced productivity, and potentially even errors or mistakes.

All these things could turn out to be real threats for your business, exposing you to losses of resources and other valuable things.

👎 opaque and (probably) high pricing

 Last but not least, let’s talk about money.

If you think FullStory makes it crystal clear and transparent what their pricing is, think again.

While there’s details on the website about the free plan being available, the rest of the pricing tiers are well hidden behind a big “get a demo” button.

In this way, you’re not really able to find out what price you’re going to have to pay for this solution. This is problematic for one big reason: budget planning. We live in times where brands have to be really careful with their money and plan well..

With FullStory, it gets a little complicated.

alt: fullstory website

Where… to find the best FullStory alternative?

Once you realize that FullStory may not be the “one and only” for you, it’s worth knowing where to find your alternative. In this section, we will share 3 valuable sources you can turn to.

🔍 blogs

You can find detailed and unbiased reviews of different software options on blogs, so they’re a good place to look for software alternatives.

Bloggers typically write software reviews after using the software themselves, and can provide detailed information about the features, cons, and overall performance of the program.

Additionally, software review blogs often compare different software options, highlighting their differences and similarities to help readers make informed decisions.


🔍 Quora

Another good place to look for software alternatives is Quora, a site where you can ask and answer questions on a wide range of topics, including software tools.

Using Quora to find software alternatives has the advantage of allowing you to find answers provided by people with first-hand knowledge of the software. They can provide you with accurate and honest reviews.

When looking for software alternatives, this can be especially useful, since it can reveal options that aren’t as well-known or widely advertised, but are nonetheless high-quality and effective.

quora question and answer

🔍 software review sites

Finally, don’t hesitate to check out various software review sites such as G2, Capterra or Software Advice.

Those are excellent repositories of insightful knowledge that may help you during your hunt for a FullStory alternative.

The reviews that are there are often written by experts or users with firsthand experience using various software tools.

 Software Advice website

What… are some reliable FullStory alternatives?

Now that you know why FullStory may not be the best tool for your needs, as well as where you might find alternatives, let us share our top 4 recommendations with you.

#1 LiveSession 

The LiveSession tool is our top recommendation for session replays, improving UX, and boosting conversions through qualitative analytics.

There are multiple levels on which it outperforms LogRocket, including pricing, user interface, features, etc.

You can access all the features practically at the speed of light, since it’s easy to set up and easy to use.

You’ll be amazed at how helpful this solution is with its powerful features like user journeys, advanced alerts, and engagement scores.

Don’t worry if you aren’t convinced right away: the LiveSession free trial is more than enough for you to see its potential.

🧰 Free trial: Yes, 14 days

🏷️Pricing: starting from $0 per month, with plans for $54, $83, and custom rates available as well

⭐Reviews: 4.6/5 on G2, 4.6/5 on Capterra

📚See also: full LiveSession vs FullStory comparison

LiveSession website

#2 Heap

Another tool that you may consider using instead of FullStory is Heap.

It’s a digital insights platform that makes it possible to understand users’ journeys. As a result, you can improve retention and conversion rates, as well as customer delight.

While it’s most suitable for people with developing experience, it may be something that will tickle your fancy.

🧰 Free trial: Yes

🏷️Pricing: free plan available, the rest of pricing is available upon request

⭐Reviews: 4.3/5 on G2, 4.5/5 on Capterra

Heap website

#3 Mouseflow

Next, we recommend Mouseflow.

It might be a good solution for your needs if you’re interested in behavior analytics for optimizing website UX.

With this tool, you can track every touchpoint of your users’ journey and use various metrics.

There’s a good chance Mouseflow will support your business’s needs as well, since it has subscribers such as Philips and Vodafone.

🧰 Free trial: Yes

🏷️Pricing: starting from €0 per month, with plans for €31, €109, €219, €399 and custom rates available as well

⭐Reviews: 4.86/5 on Software Advice, 4.32/4 on Cuspera

Mouseflow website

#4 Smartlook

Last but not least, you may also consider using Smartlook instead of FullStory.

The Smartlook analytics tool tracks and analyzes website user behavior through the cloud and on mobile devices.

By analyzing quantitative metrics, you can watch and analyze real user behavior, as well as track various events. Smartlook’s heatmaps can also be used to monitor the engagement of users.

G2 and Software Advice reviews platforms rate this FullStory alternative between 4.5 and 4.6/5 stars.

🧰 Free trial: Yes

🏷️Pricing: starting from $0 per month, with plans for €31, €93 and custom rates available as well

⭐Reviews: 4.5/5 on Software Advice, 4.6/5 on G2

Smartlook website

How… to search for the best FullStory alternative?

Next up, it’s time we show you what elements you should always keep in the back of your head when searching for FullStory alternatives, and any other type of software alternatives.

👉 features

When you’re looking for a FullStory alternative, you should pay attention to the features of the tool, because they can significantly affect its suitability.

Various tools have different capabilities and can perform different tasks more or less effectively.

Selecting the right tool for your needs and accomplishing your goals more efficiently can be achieved by carefully considering the features that are available.

 LiveSession’s features

👉 pricing

Pricing can be a factor in your decision-making process if you have limited budget constraints. 

By comparing the prices of different tools, you can determine which ones fit within your budget and which ones might be too expensive.

Additionally, consider the cost-benefit ratio of different tools. Consider whether the cost of buying or subscribing to a tool outweighs its benefits. By paying attention to pricing, you can find out which tools are the most cost-effective.

All of this will help you make informed decisions based on your budget and long-term objectives.

👉 user experience and reviews

Reviews and user experiences can give you a sense of how a tool is used and how well it performs. 

In particular, this can be useful if you are unfamiliar with a specific tool and would like to gain a better understanding of its capabilities and limitations.

You can also find out if a tool has any problems or issues by reading user reviews. Users reporting that a certain tool is buggy or prone to crashes, for example, may indicate that the tool is unreliable. Keep this aspect in mind.

Finally, a tool’s functionality and utility can be greatly enhanced by integrations with tools. When performing a variety of tasks or managing different aspects of your work, they allow you to connect and use different tools in conjunction with one another.

This is why you might want to pay attention to the availability of integrations (at no extra cost) when you’re looking for FullStory alternatives

Integrations can improve efficiency, enhance the functionality of a tool and also help with data management by allowing you to seamlessly transfer data between different tools.

 LiveSession’s integrations

Final keynotes

Thanks for stopping by to read this article! In short, today we walked you through:

  • Why you need FullStory alternatives
  • Where to look for them
  • What some good picks are, and lastly
  • How to search for them on your own.

We hope you enjoyed this article and learned something new.

In case you still haven’t decided what your FullStory alternative is going to be, we’d like to once more recommend to you our powerful tool: LiveSession - the all-in-one solution for behavioral analytics and more.

We believe it’s one of the best tools on the market that you can possibly pick for your needs.

 LiveSession vs FullStory comparison table

📚See also: full LiveSession vs FullStory comparison

If you have any questions, don’t hesitate to reach out to us. Other than that, best of luck on your endeavors with tools like FullStory and others.

Related topics: tracking and analytics tools for product teams, session replay tools, tools for videos of user sessions, customer experience tools, tools for customer success teams, user performance monitoring software, user actions recorder, insights into user behavior,  user tracking tool mobile app, custom events and user segments in FullStory, reliable testing tools, mouse movement tracking tools, product analytics tools, additional analytics tools, best behavior analytics platforms, core analytics features of FullStory, monthly sessions limit FullStory, Google Analytics software, 30-day free trial FullStory, 10-day free trial FullStory, tools for predictive analytics and funnel analytics, user analytics solutions, digital products for product teams, mobile app for behavioral analytics, Google Analytics product analytics, monitoring tools with actionable insights, business insights from websites, tools for tracking conversion funnels, tools with qualitative insights, conversion rate optimization tool, tools for heat maps

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