What is FullStory?

FullStory is a comprehensive digital experience and behavioral analytics platform that helps businesses understand user interactions on their websites or apps.

This SaaS analytics tool combines qualitative and quantitative product data, making it extremely valuable for teams seeking actionable insights.

FullStory's data capture capabilities allow businesses to identify areas for improvement in their user experience, optimize conversion rates, and make data-driven decisions.

Key Features

• Session Replay: Watch actual user interactions to identify friction points and understand behavior patterns
  
• Heatmaps: Visualize where users click, scroll, and focus attention on your website or mobile app
  
• Error Tracking: Automatically detect and diagnose technical issues affecting user experience
  
• Funnels & Trends: Analyze conversion paths and drop-offs to optimize the customer journey
  
• Data Export: Access raw data for custom analysis or integration with other platforms like GA4
  
• Mobile Analytics: Track user behavior across mobile applications with the same robust features
  
• Consent-based Recording: Ensure privacy compliance with sensitive data exclusion options

How FullStory Helps

• Identify friction points in user journeys.
• Debug technical issues affecting user experience.
• Optimize product features based on user behavior.
• Improve conversion rates by analyzing drop-offs.
  

How much does FullStory cost?

FullStory pricing plans are not structured for clarity. Instead, FullStory continues its hidden pricing practices.

You can start with a free 14-day trial to evaluate the platform's capabilities but only after contacting the sales team for access. Contact FullStory directly to determine which option will be best for your specific needs. That's the only way to get an account to a free plan.

FullStory makes it impossible to use its product without going through its sales team process. With many years of experience with former FullStory users we were able to build a rapport about their pricing and today we will do our best to break down the FullStory pricing structure for you.

FullStory Pricing Plans Overview

FullStory does not publicly disclose pricing, requiring sales consultations for quotes. At the moment they offer 3 main plans for analytics: Business, Advanced, Enterprise. FullStory offers the Data Direct plan for AI-ready behavioral data synced directly to a data warehouse. Also, a free trial is available upon approval from the sales team.

1. Free Plan

• For: Small business owners learning about data collection.
• Includes: Basic analytics, session replay.
• Limitations: No clear session limits, requires sales contact.

Free Plan
The Free Plan from FullStory is available at no cost, making it an attractive option for small business owners eager to explore data collection without financial commitment. This plan is particularly appealing for Small business owners learning about data collection looking to enhance their understanding of user behavior and improve their digital experience.

It includes:

• Basic Analytics: Gain insights into user interactions on your website or app, helping you identify areas for improvement.
  
• Session Replay: Replay user sessions to visualize behavior and optimize user experience in real-time.
  
• Autocapture: Automatically capture user interactions, providing a comprehensive view of user behavior without manual setup.
  

However, it is important to note that the Free Plan does come with limitations; there are no clear session limits, but users must contact sales for additional features or support. This plan serves as a basic step for businesses to start with a free trial of FullStory’s analytics platform, paving the way for deeper insights and enhanced customer satisfaction as they scale.

2. Business Plan (Pricing: Not Publicly Available)

• For: early-stage teams needing deeper analytics.
• Includes: Product analytics, heatmaps, session replay, trends, funnels, developer tools.
• Limitations: Pricing varies based on usage; requires a sales quote. According to Price Level lowest price for FullStory is $5,000  yearly.

The Business Plan from FullStory is tailored for early-stage teams seeking deeper analytics insights. While the pricing is not publicly available, it is essential for startups and small businesses aiming to optimize user experience and conversion rates. This plan is particularly appealing for those looking to scale their digital presence through actionable data.

It includes:

• Product Analytics: Gain insights into user behavior to understand how customers interact with your website or app.
• Heatmaps: Visualize user interactions to identify areas for improvement and enhance customer satisfaction.
  
• Session Replay: Replay user sessions to debug issues and refine the user experience in real-time.
  
• Trends: Track user engagement metrics over time to inform strategic decisions.
  
• Funnels: Analyze conversion paths to optimize onboarding and increase user retention.
  
• Developer Tools: Access role-based debugging tools and autocapture features for efficient data capture and export.

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According to PriceLevel FullStory, the pricing plan starts at approximately $5,000 yearly, but it requires a sales quote based on usage. Businesses can discuss the plan option to determine the best fit for their evolving needs. For those interested in exploring FullStory’s offerings, starting with a free plan or a 14-day free trial can provide valuable insights into the platform’s capabilities. This analytics solution is designed to help businesses understand user interactions and leverage data-driven strategies for growth.

3. Advanced Plan (Pricing: Not Publicly Available)

• For: Mid-sized teams with advanced tracking needs.
• Includes: Everything in Business, plus retention analysis, user journeys, alerts.
• Limitations: Pricing unclear, scaling may add costs.

The Advanced Plan is tailored for mid-sized teams with advanced tracking needs, though its pricing remains unclear. This plan is particularly appealing for businesses that require in-depth analytics to understand user behavior and optimize their digital experience. It serves as a robust solution for those looking to scale their operations while ensuring customer satisfaction.

It includes:

• Retention Analysis: Gain insights into user retention metrics, helping businesses understand areas for improvement.
• User Journeys: Visualize user interactions across your website or app, enabling data-driven decisions to enhance user experience.
• Alerts: Set up real-time notifications for critical user behavior changes, ensuring timely responses to evolving needs.
  

While the Advanced Plan offers comprehensive features, potential customers should be aware of the limitations. The unclear pricing structure may lead to unexpected costs as scaling occurs, with lower estimates starting around $12,000 yearly. This could be a significant investment for small businesses or startups, especially when considering the FullStory pricing plans available.
For those interested in exploring the Advanced Plan, it may be beneficial to consider FullStory alternatives too. This approach allows businesses to assess whether the analytics solution aligns with their goals before committing to a long-term investment.

4. Enterprise Plan (Custom Pricing)

• For: Large organizations needing full control.
• Includes: All Advanced Plan features, plus SSO, role-based permissions, multi-org management (add-on), webhooks.
• Limitations: Expensive, requires lengthy contract negotiations.

Enterprise Plan (Custom Pricing)
The Enterprise Plan offers custom pricing tailored to large organizations seeking comprehensive control over their analytics needs. This plan is particularly appealing to businesses that require advanced features to optimize user experience and enhance customer satisfaction across various platforms, including websites and mobile apps.

It includes:

• Single Sign-On (SSO): Streamlined access for users, enhancing security and simplifying onboarding processes.
  
• Role-Based Permissions: Customizable access controls that ensure sensitive data is protected while allowing team members to collaborate effectively.
  
• Multi-Org Management (Add-On): Manage multiple organizations from a single account, ideal for enterprises with diverse operational needs.
  
• Webhooks: Real-time data capture and integration capabilities that facilitate seamless communication with other systems.

However, potential customers should be aware of the limitations. The Enterprise Plan can be expensive and often requires lengthy contract negotiations, which may not align with the fast-paced needs of startups or early-stage businesses.

Pros & Cons of FullStory

✅ Pros of using FullStory

When considering the advantages of using FullStory, it becomes clear that this software offers its benefits for businesses looking to enhance their customer experience. FullStory provides good tools that allow companies to gain in-depth insights into user behavior, which can be invaluable for optimizing websites and applications.

✔ Powerful session replay for in-depth user insights.

FullStory's session replay feature allows businesses to watch real-time recordings of user interactions. This capability enables teams to identify pain points in the customer journey, leading to improved user experience and higher customer satisfaction. By analyzing fullstory data, companies can make informed decisions that directly impact user engagement and retention.

✔ Comprehensive feature set for enterprise needs.

FullStory caters to a wide range of enterprise requirements, offering features that support user segments and customer success initiatives. This comprehensive toolkit allows businesses to track user behavior, analyze trends, and implement changes that enhance overall performance. The ability to integrate with tools like Google Analytics further enriches the data available for analysis.

✔ Strong developer tools.

FullStory provides robust developer tools that facilitate seamless integration and troubleshooting. These tools empower developers to address user privacy concerns effectively, ensuring that personal data is handled responsibly. This focus on user data protection can help build trust with customers, ultimately leading to better retention rates.

❌ Cons of using FullStory

Despite its many advantages, there are notable drawbacks to using FullStory that potential customers should consider. These cons can impact the overall experience and may deter some businesses from adopting the platform.

✖ No transparent pricing—requires sales calls.

One of the most significant downsides of FullStory is its lack of transparent pricing. Prospective customers must engage in sales calls to obtain pricing information, which can be frustrating and time-consuming. This lack of clarity may lead to uncertainty about costs, especially for businesses that are budget-conscious.

✖ High costs and complex contracts.

FullStory's pricing structure can be prohibitive for smaller businesses or startups. The high costs associated with the platform, combined with complex contracts, may deter potential customers who are looking for more straightforward solutions. Customers pay a premium for the features offered, which may not always align with their specific needs.

✖ Learning curve for new users.

New users may find FullStory's interface and features challenging to navigate initially. The learning curve can be steep, which may hinder teams from fully leveraging the platform's capabilities right away. While many users report that the insights gained are worth the effort, the initial complexity can be a barrier for some organizations.

User Feedback

To gain a comprehensive understanding of FullStory, it's essential to consider real user reviews. While many users praise the platform for its powerful insights and excellent customer service, there are also concerns regarding billing practices and the learning curve associated with the software.

For instance, one user noted, "Their customer service is fantastic," highlighting the support available. However, another user expressed frustration with "deceptive billing practices," indicating that transparency in pricing remains a significant issue. Additionally, a user mentioned, "Great insights, a bit tricky to learn," which underscores the challenges new users may face when trying to harness the full potential of FullStory.

A Better Alternative: LiveSession

LiveSession Pricing Plans

Unlike FullStory, LiveSession offers clear, upfront pricing with no sales negotiations.

• Free Plan: 1,000 sessions/month, session replay, heatmaps, funnels, filters, segments.
• Basic Plan: From $65/month (5,000 sessions), unlimited projects, segment notifications, session sharing.
• Pro Plan: From $99/month (10,000 sessions), unlimited team members, dashboards, developer tools, Slack alerts.
• Enterprise Plan: Custom pricing, extended data retention, priority support.

BONUS: If you are a startup founded less than 2 years ago apply to our startup program

Why Choose LiveSession Over FullStory?

✅ Transparent pricing: No hidden costs, starts at $65/month.
✅ Intuitive UI & speed: Clean interface with fast load times.
✅ Cost-effective scalability: More sessions tracked for less money.

Side-by-side comparison of FullStory vs LiveSession

Pricing Transparency
✅ LiveSession: Clear, public pricing
❌ FullStory: Hidden, sales-driven, less affordable

LiveSession stands out with its transparent pricing model, allowing potential customers to easily understand costs without hidden fees. In contrast, FullStory's pricing can be opaque, often requiring potential users to engage in lengthy sales discussions, which may lead to unexpected costs. This clarity in pricing makes LiveSession a more attractive option for businesses looking to budget effectively.

Ease of Use
✅ LiveSession: Sleek, intuitive UI
❌ FullStory: Steep learning curve

LiveSession offers a user-friendly interface that simplifies the onboarding process, making it accessible for teams of all skill levels. On the other hand, FullStory is known for its steep learning curve, which can hinder productivity and delay implementation. This ease of use is particularly beneficial for businesses that want to quickly leverage user insights without extensive training.

Scalability
✅ LiveSession: Affordable, flexible plans
❌ FullStory: Expensive as you grow

LiveSession provides scalable solutions that adapt to the needs of growing businesses without breaking the bank. In contrast, FullStory's pricing model can become prohibitively expensive as user numbers increase, making it less viable for companies anticipating growth. This flexibility in LiveSession's plans ensures that businesses can continue to access valuable insights without financial strain.

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