Heap Competitors in 2025. Choosing the best Heap alternatives and competitors

Why Look for Heap Competitors? Expanding Your Product Analytics Arsenal

While Heap offers robust capabilities, businesses often seek top Heap alternatives and competitors that provide analytics 360 features, alternative pricing models, or a more tailored UX. Whether you're looking for analytics tools on the market that complement Heap—like Mixpanel, FullStory, or Amplitude—or seeking a platform that helps businesses expand their tech stack, this guide explores the best Heap competitors to enhance your product and marketing analytics needs.

List of the Best Heap Alternatives

1. LiveSession
2. Mixpanel
3. FullStory
4. Contentsquare
5. Smartlook
6. LogRocket
7. Amplitude
8. Posthog

1. LiveSession

Overview of LiveSession
LiveSession is a powerful analytics tool designed for teams seeking quick, actionable insights. With a sleek user interface and robust session tracking, it allows product managers and support teams to understand user behavior effectively. By capturing user interactions, LiveSession helps businesses make data-driven decisions that enhance the customer journey.

Key Features

• Session Replays: Visualize user behavior in real-time
• Advanced Filtering: Precise and fast data retrieval
• Dev Tools: Track JS errors, console logs, and network requests
• Custom Dashboards: Personalize your analytics view at KPI metrics
• Webhooks: Facilitate seamless integration with other tools

🏷️ Pricing Information

LiveSession provides a free plan to get started, with paid options beginning at $65 per month. Users can explore all features through a 14-day free trial, making it easy to evaluate its fit for your business without commitment.

• Starts at $65/month with a 14-day free trial.

📣 G2 Reviews

On G2, LiveSession has an impressive score of 4.6/5. Users frequently praise the platform for its value for money and ease of use, making it a popular choice among businesses of all sizes seeking to optimize their app analytics.

• G2 score 4.6/5

Comparison to Heap
When comparing LiveSession vs Heap, it offers more granular session control, complementing Heap’s event auto-capture approach. This makes LiveSession a strong competitor to Heap. Users looking for comprehensive insights into user behavior requiring a strong web analytics strategy can bet on LiveSession without hesitation.

2. Mixpanel

Overview of Mixpanel

Mixpanel is a well-established product analytics tool, favored by experienced product teams. With a history spanning 16 years, Mixpanel's depth in analytics offers insights into user behavior, enabling businesses to make informed decisions. However, despite its longevity, Mixpanel can be overwhelming for newcomers, raising questions about its accessibility compared to alternatives like Heap.

Key Features

• Event Tracking & Funnels: Understand user paths and conversion steps allowing users to analyze customer interactions effectively
• User Journeys: Mixpanel helps teams visualize the paths users take
• Customizable Dashboards: Adapt metrics to your strategy and provide tailored insights for different use cases

🏷️ Pricing Information

Mixpanel offers a free plan, which is a good starting point for many. Paid plans begin at $140 per month for 1.5 million events. While this tier may suit larger organizations, smaller teams might find it costly, especially when compared to competitors like LiveSession, which offers more flexible pricing for diverse needs.

• Free plan available; paid plans start at $140/month for 1.5M events.

📣 G2 Reviews

Mixpanel holds a G2 score of 4.6 out of 5, recognized for its powerful insights. However, users frequently mention a steep learning curve that can hinder effective adoption. This feedback suggests that while Mixpanel excels in features, usability may not meet everyone’s expectations.

• G2 score: 4.6/5

Comparison to Heap

When comparing Mixpanel to Heap, it’s clear that Mixpanel offers richer customization and granular data analysis. However, Heap’s automatic data collection simplifies the process, making it an attractive option for businesses seeking ease of use in product analytics.

3. FullStory

Overview of FullStory
An enterprise-grade digital experience analytics platform that uncovers every user frustration and delight.
Key Features

Overview

FullStory is an enterprise-grade digital experience analytics platform designed to reveal every user frustration and delight. While it claims to provide in-depth insights into user behavior, its high pricing can deter small to medium-sized businesses from leveraging its full potential.

Key Features

• Session Replays: Watch how users interact with your website in real time
• Heatmaps: Dive deep into UX behavior and user navigation
• Behavior Analytics: Identify trends and friction points.

🏷️ Pricing Information

Pricing for FullStory is not publicly available, leading to frustrations among potential users. A free trial is offered, but without clear pricing, businesses may hesitate to commit. This lack of transparency contrasts sharply with more user-friendly platforms or free like Google Analytics.

📣 G2 Reviews

FullStory holds a G2 score of 4.5/5, indicating comprehensive insights. Users appreciate its capabilities, yet many criticize the platform for its steep pricing. This raises concerns about its value proposition, especially for startups and smaller enterprises.

• G2 score: 4.5/5

Comparison to Heap

In comparison to software like Heap, FullStory is more focused on qualitative insights but falls short when it comes to cost-effectiveness. While Heap automatically captures crucial analytics data, FullStory's user engagement features may not provide enough additional value to justify the high investment.

4. Contentsquare

Overview of Contentsquare
Contentsquare is an analytics solution designed specifically for enterprise brands, focusing on the digital journey of users. It offers tools to analyze user behavior across websites and mobile apps. However, its complexity may deter smaller businesses looking for straightforward insights.

Key Features

• Experience & Product Analytics: Help businesses understand customer behavior
• Session Replays & Heatmaps: Allowing teams to visualize user interactions effectively.
• User Feedback Integration: Close the loop with direct customer input and gather qualitative data

🏷️ Pricing Information

Contentsquare employs a custom pricing model, requiring potential users to contact sales for tailored options. This can lead to a lack of transparency and may not be suitable for businesses with limited budgets. Compared to competitors, this pricing strategy may deter some users seeking more accessible analytics features.

• Custom pricing—contact sales for tailored options. Often labeled as expensive

📣 G2 Reviews

On G2, Contentsquare holds a score of 4.6/5. Users commend its ability to deliver deep insights into customer experience. However, many note the steep learning curve and express concerns about the overall cost, suggesting that it may be overpriced relative to its competitors.

• G2 score: 4.6/5

Comparison to Heap

When comparing Contentsquare to Heap, it becomes clear that Contentsquare is ideal for enterprises needing comprehensive analytics. In contrast, Heap excels in automatic event tracking, making it a better option for businesses looking for ease of use and don't intend to spend much time in the analytics software anyway. For those prioritizing automated marketing and product analytics, Heap may be the top alternative to consider.

5. Smartlook

Overview
Smartlook is a versatile tool designed for session recordings and mobile/web analytics. It is aimed at teams looking to visually interpret user behavior. While it offers essential features for analyzing user experience, it may not fully satisfy those in search of a comprehensive analytics solution.

Key Features

Smartlook provides session recordings, event tracking, and funnels. However, its heatmaps feature is limited compared to competitors. While these features like event tracking are useful for understanding customer behavior, additional features are necessary for a complete data analytics experience.

• Session Recordings: Watch real user interactions.
• Event Tracking & Funnels: Simplify user journey analysis.
• Heatmaps (Limited): Quickly spot areas of interest.

🏷️ Pricing Information

Smartlook offers a free plan, while paid plans begin at $69 per month. This pricing might be appealing to some businesses, but it raises concerns about the value received, especially when compared to alternatives like Heap analytics.

• Free plan available; paid plans start at $69/month.

📣 G2 Reviews

Smartlook holds a G2 score of 4.6 out of 5, with users favoring its mobile analytics. However, the criticism of minor feature limits on lower tiers cannot be overlooked. This indicates that while it may serve basic needs, it falls short for those seeking a more robust customer data platform.

• G2 score: 4.6/5

Comparison to Heap

Smartlook’s visual approach contrasts with Heap’s auto-capture capabilities. While Smartlook provides detailed session visuals, it lacks the comprehensive analytics features that businesses need to improve the customer experience.

6. LogRocket

Overview
LogRocket is a tool designed for developers, merging session replay with performance monitoring capabilities. This combination allows teams to diagnose issues in mobile apps and web applications swiftly. However, despite its potential, LogRocket's complexity may deter some users from fully utilizing its features, especially those less familiar with debugging processes.

Key Features

• Session Replays: Step through user sessions to debug issues.
• Performance Monitoring
• Error Tracking: Pinpoint and resolve errors fast.

🏷️ Pricing Information

LogRocket's pricing starts at $99 per month, with a 14-day free trial available. While this may seem reasonable for businesses aiming to improve user experience, the cost may escalate for larger teams or those needing additional features.

• Starts at $99/month with a 14-day free trial.

📣 G2 Reviews

On G2, LogRocket holds a score of 4.6 out of 5, receiving praise for its debugging capabilities. However, many users find the setup process and pricing to be complex, which can hinder its adoption as a top heap alternative. G2 score:

• 4.6/5—highly rated for debugging, though setup can be complex.

Comparison to Heap

When compared to Heap, LogRocket focuses more on identifying performance issues rather than auto-capturing events. This makes LogRocket a more developer-centric tool, while Heap offers a broader quantitive analytics solution.

7. Amplitude

Overview

Amplitude is a leading player in product analytics, favored by major retail companies. While it promises to help businesses understand user behavior and improve customer experience, it often falls short due to its complexity. Users might find themselves overwhelmed by the platform's features, which can hinder effective analysis.

Key Features

• Feature Flagging & Experimentation: Test and iterate product features.
• Advanced Analytics & Cohorts: Segment users for targeted insights.
• Session Replay: Validate user journeys visually.

🏷️ Pricing Information

Amplitude's pricing is based on monthly tracked users (MTUs), starting at $61 for 1,000 MTUs. While this may seem predictable, costs can escalate quickly as user engagement grows. This pricing model could be a barrier for smaller businesses looking for a cost-effective analytics solution.

• Based on MTUs; starts at $61/month for 1K MTUs with predictable pricing.

📣 G2 Reviews

On G2, Amplitude holds a score of 4.5/5. Users frequently mention its steep learning curve and the complexity of its features. This feedback highlights a significant issue: while it offers robust tools, the user experience can be frustrating for many.

• G2 score: 4.5/5

Comparison Heap
When comparing Amplitude to competitors like Heap, its deep segmentation and experimentation tools stand out. However, Heap’s streamlined auto-capture might be more appealing for businesses looking for simplicity over complexity.

8. PostHog

Overview

PostHog presents itself as an open-source alternative focused primarily on technical teams. It integrates product analytics with A/B testing and feature management, aiming to provide a comprehensive solution. However, its complexity can be daunting, making it less accessible for non-technical users. While it touts itself as a unified platform for analytics, the user experience may not reflect that ambition.

Key Features

PostHog's standout features include event-based product analytics, which allows teams to track user interactions in detail. However, these features can feel overwhelming and may not be as user-friendly as competing tools like Adobe Analytics or Pendo.

• Event-Based Product Analytics: From funnels to cohort analysis
• Feature Flags & A/B Testing: Experiment with new functionalities without disrupting the user experience
• Self-Hosting Options: Full control over your data environment

🏷️ Pricing Information

PostHog's pricing structure is complex. It offers a free tier for up to 1 million events per month, appealing to startups and smaller teams. However, costs can escalate unpredictably as usage increases. This pricing model may deter some businesses looking for straightforward, budget-friendly options, especially when compared to tools like Heap that provide clearer pricing tiers.

• Complicated pay-as-you-go pricing: Free tier up to 1M events/month

📣 G2 Reviews

On G2, PostHog holds a score of 4.4 out of 5, indicating a solid reputation among tech-savvy users. Nevertheless, it receives criticism for its unpredictable costs and a user interface that some find complex. This suggests that while it may serve dedicated developers well, it may alienate those seeking simplicity in their analytics tools.

Comparison to Heap

When compared to Heap, PostHog offers more technical flexibility and a broader range of features. However, this flexibility can lead to a bloated experience, whereas Heap focuses on simplifying its analytics processes. For businesses looking to deliver clear insights without the noise, Heap or other choices from the top Heap competitors list might be better.

The Rise of Automated Analytics

The digital analytics we know today have evolved rapidly, shifting from manual tracking to fully automated solutions that streamline data collection and analysis. Tools like Heap have pioneered auto-capture technology, enabling businesses to use Heap for simplified web and app analytics, funnel analysis, and journey analytics. This innovation has reshaped how companies approach self-serve product analytics solutions, fueling a new wave of real-time analytics for SaaS, e-commerce, and enterprise teams.

Why Heap Stands Out

Heap is widely recognized as a customer data platform that helps businesses unlock insights through automatic event tracking, experience intelligence, and deep product analytics. Unlike traditional tracking methods, Heap eliminates the need for manual event tagging, making it a go-to marketing and product analytics tool for teams that need fast, actionable insights. Many Heap customers rely on its powerful experience platform to optimize conversions, understand user behavior, and refine digital experiences.

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