These are the 10 Best Hotjar Alternatives in the Market for 2025

Understanding Website Analytics and Form Analytics Tools

If you’re on the hunt for the best Hotjar alternative, it’s likely because you’re looking to enhance your website analytics or form analytics capabilities. If you use Hotjar you may have found its broad range of tools overwhelming or not fully aligned with your specific needs in UX research. Whether you're aiming to dive deeper into conversion funnels, conduct qualitative user research, or improve customer feedback collection, it’s essential to find an analytics platform that matches your objectives. In this article, we’ll break down effective alternatives to Hotjar, highlighting their unique features such as heatmaps, session recordings, and advanced analytics tools, so you can make an informed decision that best supports your digital product’s user interaction and overall usability testing strategy.

Why Businesses Look for Hotjar Alternatives

Many businesses are actively seeking Hotjar alternatives for a variety of reasons. One major drawback of Hotjar is that it is not designed with a single purpose in mind, which results in it being inadequate across multiple aspects. Users often find themselves growing weary of its overwhelming popularity in the market, especially when there are other compelling choices available, particularly in 2025. This lack of focus can lead to dissatisfaction and a desire for more specialized tools that cater to specific needs.

Another significant concern is the inadequacy of quantitative analytics that Hotjar offers. Many businesses rely on robust data analysis to drive decisions, and without it, they may feel handicapped. Additionally, Hotjar's pricing structure can be a substantial issue. The highest tier plan is considered insanely expensive, making it a less attractive option for businesses looking to optimize their budgets while still obtaining valuable insights.

Lastly, the daily session limits imposed by Hotjar are a considerable limitation. Businesses often miss out on valuable user interactions during weekends, which can lead to lost insights and underutilized capabilities. As a result, organizations are increasingly exploring alternatives that provide better value and functionality, ensuring they can make the most of their user experience tools.

Key Factors to Consider When Choosing an Alternative to Hotjar

Choosing the right alternative to Hotjar involves several key factors that help you understand user behavior effectively. First, consider the analytics features offered by potential alternatives. For instance, LiveSession, provides valuable insights through heatmaps, funnels, and metrics, allowing you to analyze user behavior and product performance all in one place combining qualitative and quantitative insights. When compared to Hotjar, these features can significantly enhance your ability to interact with your website users.

Another important aspect is how well these tools integrate with platforms like Google Analytics. Many Hotjar alternatives like Hotjar also come with their own survey tool, which is essential for gathering qualitative data. However, be mindful that Hotjar no longer offers certain functionalities that some alternatives provide. Therefore, it’s crucial to weigh what features with Hotjar you find indispensable against what another Hotjar alternative can deliver. The right choice will ultimately help you optimize your user experience and data collection.

10 Best Alternatives to Hotjar

Hotjar is a web analytics tool, but it has some limitations and that's why we will cover the list of 10 alternatives in this article. Let’s dive into the best alternatives
1. LiveSession This tool combines session replay, heatmaps, dev tools, and product analytics letting you analyze user behavior effectively.
2. Mouseflow  It offers scroll maps and funnels, helping you understand how users interact with your site.
3. FullStory Behavioral analytics software that helps improve digital experiences by advanced analytics and marketing dashboards.

The list includes other alternatives that offer features that Hotjar lacks, making them more suitable for your needs. Whether you need detailed analytics or user feedback, these tools can help you optimize your website and apps effectively. Let’s explore the options that can elevate your user journey insights and drive better results for your website.

1. LiveSession | Analytics platform with great UX

Overview
LiveSession is a top Hotjar alternative for teams looking to optimize user experience and product discovery. With features like heatmaps and session recordings, it helps businesses analyze user behavior and improve conversions.

Key features

• Advanced product analytics, including funnel analysis
• Session recordings with event tracking
• Custom event tracking & user identification
• Dev Tools for in-depth debugging
• GDPR-compliant data masking

With features like heatmaps and session recordings, you can analyze user behavior and understand how users interact with your product. LiveSession stands out with its advanced analytics platform that offers product analytics, funnel analysis, and DevTools. You can track custom events and identify users to gain qualitative as well as quantitative insights into their journey. This is crucial for effective user research and understanding your users.

• Pricing Information
  Starts at $65/month for 5,000 sessions. A free plan and trial are available.

Pricing starts as low as $65 per month for 5,000 sessions, and there's of course a free plan available. You get a free trial to explore its features without commitment.

G2 Reviews

With an impressive G2 rating of 6.8 out of 5, you can trust that LiveSession delivers exceptional customer support.

Comparison to Hotjar
Unlike Hotjar, LiveSession provides more advanced features and an overall better UX. If you’re looking for a top Hotjar alternative in 2025, consider LiveSession. It’s designed to help you optimize your analytics and improve your conversion rates. With tools like event tracking and user behavior analysis, you can make data-driven decisions that lead to a more effective digital strategy.

2. Mouseflow | Session replay features

Overview
Mouseflow is a session recording and heatmap tool designed to track user interactions in real time. It helps teams detect friction points and optimize user journeys.

Key features

• Session recordings and heatmaps
• Automatic event tagging
• Rage click and U-turn detection
• Funnels & form analytics

Mouseflow offers features like session recordings and heatmaps that help teams analyze user behavior in real-time. With Mouseflow, you can track user sessions to see how visitors interact with your digital product. It also offers rage click detection and U-turn detection to identify frustration points in the user journey. This helps you optimize your site for a better experience. Plus, the automatic event tagging feature saves you time by organizing your data effortlessly.

Pricing Information
Starts at $39/month for 5,000 sessions.

G2 Reviews
Rated 4.5/5 for its strong session replay and friction event detection.

Comparison to Hotjar
When comparing Mouseflow to Hotjar, you'll find session recording capabilities and friction event detection. This makes it easier to gain valuable user insights. Mouseflow's pricing plans start at just $39/month for 5,000 sessions, making it an affordable web analytics tool for any business. G2 reviews rate Mouseflow at 4.5/5. If you’re looking for a Hotjar alternative that provides comprehensive experience analytics, Mouseflow is the right choice to consider.

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3. FullStory | User journeys and funnels

Overview
FullStory offers a powerful analytics suite for visualizing user journeys and improving digital experiences.

Key features

• Funnel analytics
• User journey mapping
• Session replay
• Custom Events
• Error tracking & debugging tools

FullStory is a powerful tool for optimizing your website and mobile app performance. It offers key features like funnel analytics and user journey mapping, allowing you to visualize how users interact with your site. You can watch live session replays to see exactly what users are experiencing. Advanced analytics give you deeper insights into user behavior, helping you make informed decisions.

Pricing Information
Starts at around $299/month (contact sales for official details).

G2 Reviews
Highly rated for its deep analytics and error-tracking capabilities.

Comparison to Hotjar
While Hotjar provides valuable insights, FullStory’s more extensive analytics suite includes additional error tracking capabilities, making it a complete replacement for Hotjar. However, it’s important to note that FullStory's pricing is reportedly $299/month, but you’ll need to contact their sales team for official details.
When choosing the best tool for your needs, consider also alternatives like LiveSession that offer very similar options but have more transparent and affordable pricing.

4. LogRocket | Better user experience with less bugs

Overview
LogRocket is an analytics and debugging tool that focuses on improving user experience by tracking technical issues.

Key features

• Session replay & heatmaps
• Error tracking & performance monitoring
• Custom event tracking & analytics

Starting at $99 monthly, LogRocket offers powerful features like session replay, error tracking, performance monitoring, and product analytics starting at $350 a month.

Pricing Information
Starts at $99/month or $350 including product analytics.

G2 Reviews
Praised for its detailed reports and debugging capabilities but high prices are the biggest concern.

Comparison to Hotjar
LogRocket is more developer-focused, offering deeper error tracking. It’s a great alternative for teams that prioritize debugging over traditional analytics. If you seek the right Hotjar alternative, consider LogRocket. It not only tracks user interactions but also helps you identify errors before they become significant problems.

5. Zonka Feedback | Collect customer feedback

Overview
Zonka Feedback specializes in gathering user feedback through customizable surveys, making it a strong Hotjar alternative for customer insights. Zonka Feedback is an analytics tool that focuses on gathering user feedback and optimizing the user experience. As a Hotjar alternative, Zonka provides businesses with various survey options to collect customer opinions and insights. The platform's design makes it easy to create and distribute surveys, allowing companies to gather qualitative data that complements their quantitative analytics.

Key features

• Custom surveys
• Feedback forms
• Integrations with various project management platforms

Zonka Feedback enables teams to analyze survey results with detailed reporting features, facilitating informed decision-making based on user input. The tool also integrates with various platforms, ensuring that feedback is incorporated into broader analytics strategies. By focusing on user feedback, Zonka empowers businesses to improve their offerings continually and create a better user experience.

Pricing Information

Zonka's pricing starts at $49 for 250 survey responses, making it accessible for businesses of all sizes looking to enhance their customer feedback mechanisms.

G2 Reviews
Highly rated for its ease of use and survey customization options.

Comparison to Hotjar
While Hotjar offers a wide range of tools, Zonka focuses on survey customization and reporting features.

6. Userback

Overview
Userback is a user feedback tool designed to help businesses capture insights directly from users. As an alternative to Hotjar, Userback offers intuitive feedback collection features, allowing teams to gather qualitative data through surveys.

Key features

• Unlimited feedback collection
• Session replay (2,000 per month)
• Integrations with project management tools

By facilitating direct user feedback, Userback helps businesses to make data-driven decisions that improve UX significantly. Its integrations with popular project management and analytics tools allow teams to streamline data collection and reporting processes. The ability to visualize user feedback helps organizations prioritize their optimization efforts effectively.

Pricing Information
Starts at $69/month.

The pricing doesn't really make Userback a cost-effective choice for startups and small businesses looking to enhance their customer experience strategies. This tool is particularly effective for analyzing user journeys, as it enables businesses to understand user interactions with their website and mobile apps. Userback's pricing starts at $69 per month with unlimited feedback but only 2,000 session replays per month.

G2 Reviews
Praised for its ability to collect structured user feedback.

Comparison to Hotjar
Userback is ideal for businesses that need more direct user feedback, while Hotjar focuses more on passive analytics like heatmaps. Overall, Userback is a known alternative to Hotjar, particularly for companies focused on harnessing user feedback to create better products and improve overall customer satisfaction.

7. Usersnap

Overview
Usersnap is a tool that allows businesses to collect visual feedback from users. As a Hotjar alternative, Usersnap excels in providing teams with the ability to gather insights through annotated screenshots and surveys. This feature makes it easier for businesses to identify user pain points and optimize their websites and mobile apps accordingly.

Key features

• Screenshot-based feedback collection
• Surveys & user testing tools
• Integration with project management tools

In addition to visual feedback, Usersnap offers robust reporting features that help teams analyze user interactions and preferences. The tool's integration capabilities with popular development and project management platforms streamline the feedback loop, allowing businesses to act on user insights promptly.

Pricing Information
Starts at $39/month.

Usersnap's pricing starts at a reasonable rate of $39, however, it's important to note this tool is not focused on session replay and analytics.

G2 Reviews
Well-rated for its visual feedback features.

Comparison to Hotjar
By focusing on qualitative data collection, Usersnap provides businesses with a comprehensive understanding of user behavior and preferences. This positions Usersnap as an interesting Hotjar alternative, particularly for organizations aiming to refine their UX through direct user feedback and actionable insights.

8. Frill | Simple user feedback and roadmaps

Overview
Frill is a customer feedback tool that helps businesses prioritize product features based on customer input. Unlike Hotjar, which focuses more on analytics, Frill allows companies to collect user suggestions and votes on desired features. This unique approach to user feedback helps businesses understand which enhancements will have the most impact on their customer experience.

Key features

• Feature request boards
• Customer voting system
• Roadmap planning tools

Pricing Information
Starts at $25/month.

Frill's pricing starts at $25 per month with one survey included. It caters to startups, making it an attractive alternative for those seeking to improve their early product development processes.

G2 Reviews
Well-rated for its ease of use and simple UI.

Comparison to Hotjar
Frill is more focused on product feedback and feature prioritization, whereas Hotjar specializes in behavioral analytics. Frill stands out as one of the most interesting alternatives to Hotjar when it comes to customer feedback and surveys. Especially for businesses focused on incorporating user feedback into their optimization and product development strategies.

9. WatchThemLive | Basic user session tracking

Overview
WatchThemLive is a less-known tool for businesses starting with user tracking. It offers basic features like session recordings, heatmaps, and user feedback tools that may be used for user testing. While WatchThemLive is similar to Hotjar, it may feel a bit simplified. You can track user behavior, helping you understand what works and what doesn't.

Key features

• Session recordings
• Heatmaps
• Basic user feedback tools

Pricing Information
Affordable pricing, but lacks advanced features.

G2 Reviews
Not as well-known, but offers decent tracking for small businesses.

Comparison to Hotjar
A simpler alternative, but lacks the depth and reliability of Hotjar’s analytics. One concern is its market presence, which raises questions compared to Hotjar's established reputation. If you're exploring alternatives to consider, remember that Hotjar stores valuable data reports that can aid your decision-making.

10. UXCam | For mobile app analytics

Overview
UXCam is a mobile-focused analytics tool that tracks user interactions within mobile apps.

Key features

• Mobile session recording
• Heatmaps for app interactions
• User journey mapping

As an alternative to Hotjar, UXCam captures user sessions, providing insights into how users engage with mobile apps. Its session recording and heatmap features help businesses analyze user behavior on mobile platforms, enabling them to optimize their apps for better performance and user satisfaction. UXCam's features make it particularly valuable for businesses interested in mobile user experience. By analyzing user journeys and interactions, companies can identify areas for improvement and enhance their app's performance. Furthermore, UXCam integrates seamlessly with various development tools, ensuring that user feedback is incorporated into the app development process.

Pricing Information

The pricing starts with a free trial, allowing teams to assess its capabilities before committing to a subscription.

G2 Reviews
Highly rated for mobile app insights.

Comparison to Hotjar
Hotjar focuses on web analytics, while UXCam specializes in mobile user tracking. UXCam stands out as a good alternative to Hotjar, especially for organizations focused on optimizing their mobile apps and enhancing user engagement through data-driven insights.

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Final Thoughts

In conclusion, while Hotjar has been a widely used analytics tool, the search for the right Hotjar alternative has become increasingly important for businesses aiming to optimize their user experience. With numerous options available in 2025, organizations can choose from a variety of features that suit their specific needs, whether it be session recording, user feedback collection, or mobile app analytics. Each alternative offers unique benefits that can help businesses analyze user behavior effectively and improve their conversion funnels.

Summary of best Hotjar alternatives.

As we have explored, the top alternatives to Hotjar, such as LiveSession, Mouseflow, and FullStory, provide diverse functionalities that cater to different business requirements. Making the right choice depends on understanding your specific needs, whether it's comprehensive analytics, user feedback, or mobile app support. The future of user behavior analytics tools looks promising, with continuous advancements enabling businesses to gather deeper insights into user interactions. As technology evolves, organizations will find even more powerful and tailored solutions to enhance their user experience and drive conversions effectively.