Mixpanel vs Google Analytics 4 (GA4): Which Is the Better Tool?

Mixpanel vs Google Analytics 4 (GA4): Which Is the Better Tool?

Zuzanna Sobczyk
Zuzanna Sobczyk10 minSeptember 18, 2023

Today, we’ll witness a fight between two known and widely used analytics tools.

In one corner, we have the legendary Mixpanel which powers its users with insights like a heavyweight champion.

And in the other corner, the sleek and (not so) new GA4, promising to shake up the game.

Who will win this battle and get a new loyal user in the end?

That’s what we’re going to find out.

Let’s get started.

P.S. Hold on tight – there might just be a surprising contender lurking in the shadows that’s worth a closer look.

What is Mixpanel?

Mixpanel website

Mixpanel is an advanced analytics platform that helps businesses understand the behavior and engagement of users within their digital products. It provides insights into how users interact, giving you details into various events and trends. As a result, it enables data-orientated decision-making for product improvements and optimization.

Mixpanel features

Mixpanel’s users can enjoy a variety of different functionalities. They include:

#1 Event tracking - allows tracking and analyzing interactions of users and events within your application.

#2 Funnels - helps visualize user flow and conversion rates through specific steps or actions.

#3 Retention analysis - measures user retention over time and highlights engagement patterns.

#4 Segmentation - segments users based on attributes, behavior, and other characteristics.

#5 A/B testing - conducts experiments to compare different variations and optimize user experiences.

#6 Notifications - enables targeted messaging to engage users and drive desired actions.

#7 User surveys - collects feedback through in-app surveys to gain insights from users.

#8 Heatmaps - provides visual representations of user activity and interaction patterns.

#9 User profiles - creates detailed profiles of individual users with behavior history.

#10 Predictive analytics - offers predictions about behavior and trends among users.

Mixpanel features

Mixpanel pros

The advantages of Mixpanel cover several interesting aspects:

💪 Customizable tracking: flexible event tracking allows tailored product analytics to match specific needs.

💪 User-centric approach: the tool focuses on understanding how users act and experience.

💪 Real-time analytics: provides real-time data to make quick decisions and adjustments.

💪 Advanced segmentation: allows for deep dives into user segments for detailed analysis.

💪 A/B testing: facilitates data-informed experimentation and optimization.

💪 User-friendly interface: offers an intuitive dashboard for easy navigation and insights.

Mixpanel cons

As a user of this solution, prepare yourself for the fact that Mixpanel doesn’t go without disadvantages:

👎 Learning curve: advanced features may require time to fully understand and utilize effectively.

👎Pricing: pricing can be high for some businesses, especially as user base grows.

👎 Implementation: integrating and setting up tracking may be complex for beginners.

👎 Limited free plan: the free plan has limitations, and advanced features require a paid subscription.

👎 Data volume costs: costs can increase with higher data volume and affect budgeting.

👎 Data privacy concerns: collecting user data raises privacy and compliance considerations.

Reviews: 4.6/5 on G2, 4.5/5 on Capterra, 4.3/5 on Gartner

What is Google Analytics 4 (GA4)

Google Analytics logo

GA4 is the latest version of Google’s web analytics platform, previously known as Universal Analytics. It’s designed to provide advanced insights into web visitor behavior and interactions across websites and apps. People use Google Analytics because focuses on event-based tracking and offers a more comprehensive understanding of user journeys and engagement.

Google Analytics features

If you ever think about using this solution, here are the features you can expect to see:

#1 Event-driven tracking - tracks user interactions and events for detailed analysis.

#2 Enhanced user ID - allows for tracking of users across devices for a unified view of their journeys.

#3 Predictive metrics - Introduces predictive metrics to forecast behavior and trends.

#4 Funnels - visualizes user flow through specific actions and steps for conversion analysis.

#5 Audiences - creates custom audiences based on behavior for targeted marketing.

#6 Machine Learning - incorporates machine learning to provide insights and recommendations.

#7 Real-time data - offers real-time data updates to make timely decisions.

#8 Event reporting - provides event-specific reports for in-depth analysis.

#9 Cross-platform tracking - allows for tracking of behavior across websites and apps.

GA4 features


Google Analytics pros

Among the positives of this tool you may find:

💪 Unified tracking: offers a consolidated view of user interactions across devices and platforms.

💪 Advanced event tracking: emphasizes events for a deeper understanding of the engagement of users.

💪 Machine learning insights: uses machine learning to offer data-driven recommendations.

💪 User-centric approach: puts focus on understanding individual user journeys and interactions.

💪 Customizable reports: allows for customization of reports and dashboards to match business needs.

💪 Cross-platform insights: delivers insights into behavior on both websites and apps that you can use with your Google Ads.

Google Analytics cons

While the advantages of GA4 seem relatively attractive, it’s important to also consider the drawbacks. The potential deal breakers involve:

👎 Learning curve: some users may find the transition to GA4 and its event-driven approach challenging.

👎 Data compatibility: it requires re-implementation, which can be a hassle for existing users.

👎 Limited historical data: the solution doesn’t provide historical data beyond its implementation date.

👎 Incomplete feature parity: not all features available in previous versions are currently available in GA4.

👎 Customization complexity: advanced tracking and customization could require technical expertise.

👎 Data sampling: large data volumes can lead to data sampling and less accurate insights.

Verdict: Google Analytics vs Mixpanel?

Let’s break down Google Analytics and Mixpanel in simple terms for someone like you who’s trying to decide:

Google Analytics: Think of it as your website’s friendly librarian. It tracks what pages people visit, how long they stay, and where they come from. It’s great for getting a broad picture of your website’s performance, like knowing which books are popular in a library.

Use it if:

  • You need a comprehensive web analytics solution for both websites and apps.
  • Cross-platform tracking is important, and you want to track the behavior of users across devices.
  • You want a well-established and widely-used analytics platform.
  • You require a free option with a wide range of features for tracking user engagement.

Mixpanel: Now, a tool like Mixpanel is more like a detective. It dives deep into what each visitor does on your website or app. It’s fantastic for understanding user behavior, like figuring out which pages they read before making a purchase, almost like reading their minds.

Use it if:

  • You want granular event tracking and in-depth analysis of user interactions.
  • Custom event tracking and segmentation are essential for your business.
  • You seek predictive analytics and machine learning-driven insights.
  • You prioritize a user-centric approach and want to track individual user journeys.

So, here’s the deal:

  • If you want the big picture, go with Google Analytics. It’s your librarian that offers a library’s worth of data.
  • But if you want to understand your users on a personal level, Mixpanel is your detective that reveals the fine details of their journey.

In the end, it depends on what you need - the library or the detective - to make your website or app better. 

Librarian & detective in one? Pick LiveSession

LiveSession website

Imagine having the ultimate analytical powerhouse that outshines both these solutions. 

Enter LiveSession - the best alternative to Mixpanel and Google Analytics.

It’s the game-changing solution that empowers you to:

  • discover how users behave, 
  • elevate user experience,
  • squash bugs, and
  • amplify conversion rates using a blend of session replays and event-based product analytics. 

LiveSession’s advanced filtering narrows in on pivotal recordings, ensuring you extract maximum insights without drowning in data.

But that’s not all – our superpowers extend to merging data from multiple sources. The result? We give you an all-encompassing perspective based on solid facts. 

With LiveSession, you’ll not only answer pressing questions about your users’ behavior.  You will also explore the magic behind seamless UX, spot-on event tracking, and triumphant user engagement strategies. 

If you’re ready to change your approach to user retention, LiveSession is your secret weapon.

Say goodbye to guesswork and hello to actionable insights that will drive your business forward.

Try it for free today.

LiveSession use cases

Wrap up

So, who wins our analytics fight? The answer is: it depends on the judge. 

In the world of analytics, the choice between Mixpanel and GA4 is based on your unique needs. 

However, don’t forget to explore the promising alternative, LiveSession, that brings together the best of both worlds. 

Now, go forth armed with insights and make smart decisions that create the way for business success.

Good luck!


What is Mixpanel?

Mixpanel is a tool for analyzing the behavior and engagement of users on websites and apps, helping businesses make data-driven decisions.

What is GA4?

GA4 is Google’s latest version of its analytics tool. It offers advanced tracking and user-centric insights for websites and apps.

What do Google Analytics and Mixpanel offer, that other tools don’t?

Both Mixpanel and Google Analytics provide in-depth users behavior analysis, personalized insights, and event tracking. This is what sets them apart from traditional analytics tools.

Which solution is better: GA4 or Mixpanel?

Deciding between GA4 and Mixpanel depends on your specific needs. GA4 integrates well with Google’s ecosystem, while Mixpanel offers flexible event tracking and segmentation.

Is there anything better than the standard version of Google Analytics or Mixpanel?

Yes, LiveSession stands out as a powerful behavior analytics solution. It offers session replays, event-based tracking, and UI/UX optimization tools. All this makes it a comprehensive choice for understanding user interactions.

What makes LiveSession the best solution when it comes to users’ behavior analytics?

LiveSession excels by offering session replays, event-based tracking, and a user-friendly interface. It combines the strengths of Mixpanel and GA4. As a result, it provides amazing insights for improving the engagement and retention of users.

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