7 Best SaaS Analytics Tools for Your SaaS Business in 2023

7 Best SaaS Analytics Tools for Your SaaS Business in 2023

Zuzanna Sobczyk
Zuzanna Sobczyk13 minSeptember 18, 2023

If you have your own Software as a Service (SaaS), knowing your data inside out is probably super important to you.

In 2023, understanding how your customers behave, how your subscriptions are doing, and other business facts is crucial.

That’s where SaaS analytics tools come into play. They’re like magic telescopes that help SaaS companies see their important numbers more clearly.

SaaS businesses want to be smarter with their data, stop losing customers, and make better choices.

That’s why they love these 7 top SaaS analytics tools for 2023 we talk about in this article.

Do you want to know what they are? Then join us for today’s article!

What is a SaaS analytics tool?

A SaaS (Software as a Service) analytics tool is a cloud-based software solution designed to collect, analyze, and visualize data from various sources. It offers valuable insights and metrics to help businesses make good decisions. These tools are typically plan-based and deliver a user-friendly interface for users to explore data, track performance, and gain a deeper understanding of their operations, customers, and market trends. 

Why SaaS companies need a SaaS analytics solution

Think of a SaaS analytics application as your business’s trusty compass in a big sea of data. 

Here’s why you absolutely need one:

Data goldmine

SaaS data analytics tools are like a treasure map. When you have one, you can dig deep into customer behavior. The result? It’s easy to find gems like the most-loved products or the secret path to higher sales.

Scenario: You run a webinar platform, and your analytics tool reveals that attendees engage most with interactive Q&A sessions. Armed with this insight, you can focus on creating more interactive segments, increasing user satisfaction, and attracting more participants.

Ninja efficiency

Have you ever wanted to be a business ninja? Analytics tools for SaaS businesses are your way to go! They eliminate inefficiencies through actions like optimizing delivery routes. All so that your team can conquer more ground.

Scenario: Your webinar platform analytics identify bottlenecks in the registration process, causing drop-offs. With this information, you optimize the registration flow and make it easy to increase the number of registrations for your webinars.

Crystal ball

It’s your crystal ball for growth. Just picture this: you’ve got a magic app, and analytics reveal which spells (or features) users crave. Now that’s how you make your app the next wizarding sensation.

Scenario: Analytics indicate that users are spending more time on webinars with guest speakers. You decide to invite industry influencers as guest speakers, and your platform gains popularity, which leads to higher attendance and revenue.

Money saver

You should also think of these tools like they’re there to save you money. Imagine a reliable solution as your personal financial wizard. If you’re running a restaurant, it knows how to whip up a potion to minimize food waste and maximize profits. In the SaaS analytics world, it works exactly the same. 

Scenario: Your analytics tool uncovers that unused features are draining resources. Thanks to deactivating these underutilized components, you reduce hosting costs and allocate resources more efficiently. Ultimately, you end up saving on operational expenses.

Unfair advantage

Do you dream about outshining competitors? With the proper analytics program, this can be your new reality. Whether it’s exceptional customer service or a unique product offering, these tools put you way ahead in the game.

Scenario: Competitor analysis through analytics shows that your webinar platform consistently delivers faster response times for customer support. You capitalize on this by promoting your exceptional customer service. In the end, you attract more users who value prompt assistance and this sets you apart from competitors.

So, a SaaS analytics solution isn’t just a tool - it’s the magical key to unlocking your business’s full potential!

Where to find the best analytics tools for SaaS business? 

Discovering the cream of the crop when it comes to SaaS analytics apps can be a bit of a challenge. 

But it doesn’t have to be when you know where to look:

Online marketplaces

Check out popular SaaS marketplaces like G2, Capterra, or SoftwareAdvice. They’re like the Amazon of software, with user reviews and ratings to guide you.

LiveSession on Capterra


Vendor websites

Visit the official websites of trusted SaaS analytics providers. They often have detailed information, demos, and pricing right at your fingertips.


Don’t shy away from seeking advice from fellow business owners or tech-savvy friends. They might drop a golden nugget of wisdom regarding the tools they swear by.

Industry forums

Dive into online forums and communities related to your industry. You’ll find discussions and recommendations from people who’ve been in your shoes. Check out portals like Quora or groups on Facebook.

Social media

Platforms like LinkedIn and Twitter can be surprisingly helpful. Follow SaaS experts, join relevant groups, and keep an eye on trending tools.

Free trials

Many SaaS analytics tools offer free trials. Grab this opportunity to test the waters and see if a tool fits your needs like a glove.

Remember, the best SaaS analytics tool for you might not be the same as someone else’s. It depends on your unique business goals and needs. 

LiveSession free trial

Top 7 best SaaS analytics tools to grow your business - marketing analytics & more

So now is the time for you to gather your map, set sail on the digital seas, and discover the perfect analytics treasure for your SaaS venture. 

Here they are, our top 7 recommendations:

#1 LiveSession 

LiveSession website

LiveSession is your absolute magic lens into your website visitors’ world. With LiveSession, you don’t just analyze data, you witness your users’ journeys live and in vibrant detail. It’s as if you had front-row seats to a blockbuster movie where your users are the stars. With this powerful solution, get ready to see every click, scroll, and hesitation of your users. Also, prepare yourself to turn insights into action with ease.

What it can do:

  • Live session replay helps software houses understand how users behave.
  • Conversion rate (CR) analysis provides important metrics to optimize the experience of users.
  • Funnel data points offer insights into user journeys.
  • Users’ behavior tracking informs a plan of action.


  • Detailed session replay for in-depth analysis of behavior.
  • User behavior tracking for improved user experience.
  • Valuable insights for SaaS teams to boost data sources.
  • Free trial and free plan available.
  • Easy to use thanks to great UI and a helpful support team.
  • Flexible pricing plans and seamless implementation.


  • The learning curve might be challenging, but only in the beginning.

Try it out completely for free today, or subscribe to the forever-free plan. We are excited to show you the best of product and user behavior analytics.

Alt: LiveSession use cases

#2 Google Analytics

Google Analytics logo

Google Analytics is a comprehensive web analytics tool by Google. It offers a wide range of data and insights about your website’s traffic, audience, and behavior. It’s considered to be a fundamental tool for understanding your online presence by many.

What it can do:

  • Provides usage insights, including churn rate analysis and monthly recurring revenue (MRR) tracking.
  • Customizable dashboards offer accurate analytics for SaaS metrics.
  • Key metrics like CR are available to make wise business decisions.


  • Comprehensive analytics platform with a wide range of features.
  • Customizable dashboards for live analytics of data.
  • Free version available for basic analytics needs.


  • Steeper learning curve for beginners.
  • Can be overwhelming with excessive data for small businesses.
  • Very limited customer support for free users.

#3 Mixpanel

Mixpanel website

Mixpanel is a user analytics tool that focuses on tracking and analyzing user interactions within your product or website. It helps you understand how users engage with your content and features.

What it can do:

  • Funnel analysis helps improve CR and dig deeper into users’ experience.
  • A/B testing supports data optimization.
  • Vital metrics like MRR and CR are readily available.


  • Funnel analysis feature available.
  • A/B testing feature available.
  • User-friendly interface for metrics.


  • Higher pricing tiers for advanced features.
  • Limited flexibility in customizing certain reports.
  • May not provide a complete overview of user engagement.

#4 Woopra

Woopra website

Woopra is your tool for all things customer analytics. It gives you precious details about your audience. As such, it helps you create personalized experiences. It’s almost like having a superhero sidekick who knows your customers’ every move.

What it can do:

  • Real-time data analytics empower businesses to make smart steps.
  • Subscription metrics, including churn rate and MRR, are available as part of the dashboard for easy access.
  • It optimizes data sources for better business intelligence.


  • Real-time data analytics.
  • Free trial available.
  • Integrations with various other tools.


  • Pricing may be prohibitive for startups and small businesses.
  • Advanced features may not be fully utilized without adequate training.
  • Limited customer support for lower-tier plans.

#5 Fullstory

Fullstory website

Fullstory lets you step into your users’ shoes with session replay and heatmaps. It’s as if you have a secret camera capturing every interaction. Users of this solution are able to discover the moments that matter most and enhance their website’s performance.

What it can do:

  • Session replay and heatmaps provide insights into behavior patterns and vital metrics.
  • Error detection and anomaly tracking support SaaS businesses in improving the experience of their users.
  • Helps increase CR and boost usage data through relevant analytics.


  • Relatively easy to use.
  • Error detection and anomaly tracking to enhance user experience.
  • Free plan available for basic usage together with a demo.


  • Free plan has limitations, including data retention.
  • Advanced features can be costly for smaller businesses.
  • May require technical expertise to implement advanced analytics.

#6 Profitwell

Profitwell website

Profitwell, a subscription analytics platform, is your financial guru for subscription businesses. It helps you dissect revenue, churn, and customer insights. It’s like having a CFO by your side that makes sure your SaaS business thrives.

What it can do:

  • Specializes in subscription data, including churn rate analysis and MRR tracking.
  • Recognizes revenue and forecasts support for informed decision making.
  • Provides essential metrics for SaaS companies to make data-driven choices.


  • Good at analyzing user data, including churn rate analysis and MRR tracking.
  • Well-established with rich features.
  • Dedicated to subscription businesses.


  • It may not cover broader business intelligence.
  • High pricing for extensive data analysis.
  • Not suitable for businesses outside the subscription model.

#7 Brand24

Brand24 website

Brand24 is your online reputation watchdog. It keeps an eagle eye on mentions of your brand across the web, helping you manage your online presence. 

What it can do:

  • Monitors social media mentions to gain insights into behavior patterns and brand sentiment.
  • Real-time alerts help SaaS companies react promptly to customer feedback.
  • Competitive analysis and influencer identification help with subscription data optimization.


  • Well-known solution with powerful features.
  • Reliable user support in case of issues.
  • Useful for brand reputation management.


  • Primarily focused on social media monitoring, lacks in-depth analytics.
  • Limited integration capabilities with other data sources.
  • May not provide a holistic view of the metrics for SaaS.

Become the hero of SaaS metrics

So there you have it!

Your curated list of top solutions to boost the performance of your SaaS in no time.

We hope you find these recommendations useful. 

Once again, we extend our invitation to try LiveSession out. Our tool is here for you to help you take your SaaS to a whole new level. 

Good luck!

SaaS analytics software - FAQ

What’s the best SaaS marketing analytics tool?

The top of the top SaaS marketing analytics tool varies depending on your needs, but popular choices include Google Analytics, Mixpanel, and LiveSession.

Where to look for a SaaS analytics software?

You can find SaaS analytics software on trusted platforms like Capterra, G2 Crowd, or by exploring options on the websites of leading analytics providers.

Why is it that SaaS companies don’t proactively engage with metrics for SaaS?

SaaS firms may not proactively engage with metrics like churn rate and so on due to limited awareness, resource constraints, or focusing on immediate growth without considering long-term sustainability.

What’s the best product analytics tool out there?

The best product analytics tool depends on your business, but noteworthy options include LiveSession, Mixpanel, and Pendo. Choose the one that aligns with your specific goals and needs.

Want more knowledge?

Get more tips and insights on UX, research and CRO. Zero spam. Straight to your inbox.