Overview

Google Analytics is the market leader when it comes to digital analytics software. It’s a free yet comprehensive tool to understand your customers. You can use it to get a real-time view of user activity, learn more about your audience and their behavior, optimize conversion and track acquisition channels. The tool can be connected with other Google products, such as Google Ads, Google Optimize, and Data Studio

Need even more context? You can add LiveSession recordings as Google Analytics events.

Benefits

• Open recordings straight from the Analytics dashboard
• Access qualitative and quantitative data from one place
• Get more insights about your users